*Baby Dove has announced the launch of its Expecting Care campaign, which aims to build on its continued commitment to help close the Black maternal care gap.
The new campaign features five Black Birth Equity Fund recipients in an impactful portrait series designed to increase awareness of the importance of lifesaving doula care, per the news release.
Research shows that Black women are 3-5x more likely to die of pregnancy-related causes than white women – with 60% of these deaths being preventable, the release states. However, a recent study found that expecting moms are 2x less likely to experience birth complications and are more likely to experience overall positive health outcomes when supported by a doula.
The Baby Dove’s Black Birth Equity Project was launched in 2021. The initiative has provided over $650,000 in grants to help over 500 Black moms access doula support.
“After receiving a grant from Baby Dove in 2023, I was able to hire a doula who acted as my personal advocate leading up to my due date and in the delivery room,” says Jazzmine Hall, a Black Birth Equity Fund Recipient featured in the Expecting Care campaign.
“It made me so much more confident in my journey, and I was able to enjoy my pregnancy more knowing I had someone who would be there to help me through the labor process,” she continued.
“I’m so happy that Baby Dove is helping to bridge the equity gap and thrilled to be included alongside other Black expectant moms to advocate for the importance of doula care,” Hall added.
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The campaign features Jasmine and three other women in different stages of pregnancy. It will be live on Baby Dove’s social and digital platforms.
“The goal of Baby Dove’s Black Birth Equity Fund has always been to improve the birthing journey for Black moms and their babies,” says Greg Ross, Chief Operating Officer of North America Personal Care at Unilever.
“As we enter Black Maternal Health Week 2024, Baby Dove is proud to uplift the stories of our grant recipients with our Expecting Care project, while reinforcing our commitment to providing affordable, accessible and high-quality care for Black moms,” Ross added.
For more information on Baby Dove’s Black Birth Equity Project, visit www.BabyDove.com.
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*press release
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