With the second half of the season in full swing, MLB premieres a lighthearted new spot where “players” weigh in on the success of the new rules implemented this season.
In the next phase of the “Baseball is Something Else” campaign, bobbleheads featuring MLB’s brightest stars (and some special guests) give a “nod” to the impact the new rules have had on the game. The humorous spot is geared to resonate with women, families and younger fans, all audiences that have seen the benefits and reacted favorably to the new rules that took effect this season.
In a recent survey of fans:
- 86% of people ages 18-24 and 25-34 said they are more likely to watch MLB games because of the rules changes.
- 87% of people ages 25-34 and 79% of 18–24-year-olds said they are more likely to attend MLB games this season.
- 66% of women say they are more likely to attend MLB games and 78% of women are more likely to watch MLB games now that the new rules have been implemented.
The new creative, premiered during FOX Sports’ coverage of the US Women’s World Cup match Wednesday night and will run through August. The spot is voiced by actress Kate Flannery, known for her role as Meredith from “The Office.” MLB is collaborating with advertising agency Wieden+Kennedy as the league’s new Agency of Record on the “Baseball is Something Else” campaign.
The new spot celebrated the new rules implemented this season, but the great part is the little Easter egg in that the Bad Bunny bobblehead is among the ones used as “fans” of the game. The Bad Bunny bobblehead can be seen wearing his Boston Red Sox.
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