*Comedian JB Smooth is leading the new digital campaign for the plant-based eggs brand Just Egg.
The proud vegan joined a slew of celebs in 2021 for the brand’s “Really Good Eggs” commercials. Now he’s fronting the new “Really Lame Excuses” campaign, which rolls out this month.
As Ad Week reports, the campaign also stars NBA star Chris Paul, Olympic skier Lindsey Vonn and ultramarathon runner Scott Jurek. Serena Williams and Jake Gyllenhaal previously collaborated with Just Egg.
Smoove explains in a previous 30-second spot that the plant-based protein found in Just Egg is ideal for staying in “superstar shape.”
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“[On] New Year’s of 2018, I went full-time vegan. I knew it would make my wife so happy, because she’s been trying to convert me for years,” Smoove told GQ in a 2020 interview. “I do it for diet. I do it for health reasons. I do it for animals, for the planet. For me, it’s a wide spectrum.”
The latest Just Egg spot finds Smooth reacting to customer complaints about eating plant-based foods. Watch the ad via the YouTube clip below.
“Eggs are one of the most common foods on the planet, spanning cultures, cuisines and yes, even the diets of superstars,” said Tom Rossmeissl, head of global marketing at Eat Just, parent company of Just Egg. “Jake Gyllenhaal and Serena Williams recognize the benefits plant-based eggs can have on their own health and on the planet, and we’re happy to have partnered with them and Mythology for this fun, informative new campaign.”
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