Wednesday, May 22, 2024

Sony Pictures Hires Ellene V. Miles to Establish Inclusion-Based Strategies in the Marketing of Its Films

Ellene Miles
Ellene Miles (Twitter)

*Congrats goes out to PR vet Ellene V. Miles, who has been taped by Sony Pictures Entertainment to join its marketing team in the newly created position of SVP Intersectional Marketing.

Miles, who will report to Andre Caraco, co-president of domestic marketing, will work across all of the group’s marketing operations to establish holistic multicultural and inclusion-based strategies for all our films, according to Deadline.com.

In a memo sent out to employees, Caraco said Miles’ role will involve “broad, 360-degree diversity-based marketing strategies that will inform all facets of our film campaigns including publicity, creative, digital, media, research, and promotions.”

(According to Deadline, Intersectionality is a term that acknowledges the nuances of identifying classifications like class, race, sexuality, gender, age, etc, as not mutually exclusive yet interwoven to create unique experiences.)

In the email, Caraco said that Miles’ role “will connect and align these operations in this space to ensure our campaigns achieve maximum exposure to the widest possible audiences.”

Previously, Miles served as director of publicity and programming at the DuVernay Agency and was publicity director at Atlanta-based entertainment and lifestyle marketing agency Liquid Soul Media. Most recently, Miles held a VP spot in Terry Hines and Associates’ targeted marketing division, the MRKT, and was the principal and founder of EV Miles Media.

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