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*Tiffany Haddish has joined forces with Groupon to let you know how every time you use the service, you’re supporting local businesses.
The “Girls Trip” star has been named the new spokesperson for the brand, following her appearance on Jimmy Kimmel Live, during which she explained how she used Groupon to take Will Smith and Jada on a swamp tour.
Following Groupon’s announcement that Haddish would be starring in its Super Bowl spot, they began introducing her earlier this month with an ad titled “Celebrity.” In the spot, Haddish addresses why her new-found status hasn’t diminished her desire to use Groupon.
Watch “Celebrity” via the clip above.
In her latest Super Bowl ad titled “Who Wouldn’t,” Haddish is seen walking down a typical Main Street, asking the question: “what kind of person wouldn’t want to support local businesses?”
As noted by Business Wire, the ad “positions Tiffany as the smart, savvy consumer who uses Groupon every day to save money and help local businesses in her neighborhood––and feels good about doing so––against the soulless rich guy who fails to understand the value of supporting a family-run local business.”
“We have a very funny concept that combines Tiffany’s trademark sense of humor along with her authentic enthusiasm for Groupon,” said Groupon’s Chief Marketing Officer Vinayak Hegde. “She was a natural at conveying our passion for building amazing communities through successful small businesses, and she’s a great fit for the big stage that is the Super Bowl.”
Haddish, who ranks in the top one percent of most frequent Groupon users, will continue to partner with the brand on a campaign that will run beyond the Super Bowl, including a spot for Valentine’s Day.
Her other upcoming projects include a starring role in New Line’s “The Kitchen,” and she also will star and serve as an executive producer in Universal’s “The Temp.” She also has “Limited Partners” in development with Paramount which she will star in and serve as an EP on, and she recently wrapped production on “The Oath,” per Deadline.
She’s also tapped to receive the Rising Star Award at the 2018 American Black Film Festival Honors.
“Who Wouldn’t” will air on Feb. 4 during the fourth quarter of the Super Bowl.
Watch it below:
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