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*Beyonce’s legal team is calling out the businesswoman who is currently challenging the singer’s attempt to trademark her eldest daughter’s name.
As previously reported, Veronica Morales said Bey’s application for the rights to “Blue Ivy Carter” is too similar to her events planning firm, “Blue Ivy Company.”
In her filing with the U.S. Patent and Trademark Office, Beyonce said she wanted to reserve rights to use the name in beauty, fashion, and electronics ventures, and to prevent others from cashing in on her daughter’s identity. Lawyers for both parties have been trying to handle the dispute out of court, but Team Beyonce claims Morales is now trying to exploit the situation for her own financial benefit.
In court paperwork obtained by The Blast, Morales and her lawyers used what was supposed to be a meeting about a potential settlement to present a “business proposal,” suggesting Beyonce purchase her events planning company for millions in exchange for dropping the trademark challenge.
The plaintiff’s counsel “gave a long speech” about how they could approach the dispute as an “opportunity for a business relationship rather than an adversarial proceeding,” even putting together a Power Point presentation to outline their plan, reports the outlet.
Morales reportedly suggested the two parties combine forces and “begin producing products and goods” under the Blue Ivy name, offering the bundle deal for $10 million.
The proposal was shut down by Beyonce’s lawyers, and now they want Morales’ team to submit all evidence of the sales pitch as part of the ongoing court case to prove their trademark challenge was only ever about cashing in on the celebrity link.
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