*Describe Pharrell Williams’ professional life journey and the word ‘ironic’ may or may not come to mind. But that seems to be the best label to put on the journey, judging by comments the award-winning hitmaker made during a recent episode of “Hot Ones.”
On deck to promote “Piece by Piece,” his biographical animated film set in the LEGO universe, Williams reminisced over setting the stage for his musical legacy as a teenager while building with fellow Virginia music makers Missy Elliott and Timbaland.
To hear him tell, it was all about the process.
“It was kids having fun ‘cause we didn’t know where it was going to end up,” Williams told “Hot Ones” host Sean Evans. “That’s the thing, like falling in love with the process. It’s not necessarily the ‘there,’ it’s the getting there, it’s the going, it’s the process, [and] it’s the journey.”
In addition to his love of the journey, Revolt reports the “Happy’” beatmaker reflected on his previous employer McDonald’s, and how he came up with the fast food giant’s iconic “I’m Lovin’ It” jingle.
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The ad’s success is “ironic,” in light of Williams being fired multiple times by McDonald’s during his youth: “I thought it was ironic, and I thought it was very funny,” he said. “They brought that to use, and they asked us to make a song out of it.
“I didn’t wake up one day and say I got an idea for McDonald’s,” the “What Goes Around… Comes Around” co-producer continued. “It was more like incorporating a jingle, an idea, and a concept that they had around it… It was more of them saying, ‘Can you make a song out of this?’ And we were like, ‘Yeah, sure.’”
After looking back at the past, the conversation shifted to the present, with Williams weighing in on how much music could change in the distant future.
“If you were to ask somebody 15 years ago about what music is right now, [or] what is okay to say now, they’d be surprised,” he stated. “That’s just an effect of the evolution [of] humanity.”
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