*Philadelphia is welcoming Black History Month with a hometown legend at the helm.
Visit Philadelphia has launched a new social media campaign called “We Are the Fabric. We Are the Thread,” featuring iconic singer and Philly native Patti LaBelle as its guiding voice, CBS News reports. The campaign weaves together the city’s historical significance and its modern-day energy, using LaBelle’s unmistakable presence to spotlight landmarks that speak to Philadelphia’s deep Black history.
“I’m honored to work with Visit Philadelphia on this deeply meaningful campaign,” said LaBelle. “Philadelphia is home, and the history here holds a special place in my heart. Making sure these stories are told, especially at a time when they need to be heard and remembered more than ever, truly matters to me.”
The initiative falls under Visit Philadelphia’s “Indivisible” series, an ongoing effort to showcase the mosaic of cultures and life experiences that have collectively defined the city over time. The timing of this year’s campaign is particularly meaningful. America is marking 250 years since its founding, and 2025 also commemorates a full century since Black history received its first national observance, a movement set in motion in 1926 by scholar Dr. Carter G. Woodson and the Association for the Study of Negro Life and History.
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Determined to move beyond digital storytelling, Visit Philadelphia teamed up with two local tour operators, 1838 Black Metropolis and The Black Journey, to make free guided walking tours available to the public throughout February. One route traces the footsteps of Philadelphia’s earliest free Black residents, telling their stories from the decades leading up to the Civil War.
”These free tours give residents and visitors the chance to walk in the footsteps of the people who shaped our nation,” said Daniel Davis, director of cultural marketing at Visit Philadelphia. “We have the opportunity to tell a more complete American story through this campaign, and we welcome all to engage with that story right here in Philadelphia.”
Tours are available on a first-come, first-served basis and registration is required. For detailed tour descriptions and to register, visit visitphilly.com/blackhistorytours.
”As we prepare to welcome millions of visitors from around the world to Philadelphia for America’s 250th anniversary, we’re committed to telling the complete story of our nation’s founding,” said Angela Val, president and CEO of Visit Philadelphia. “The Indivisible campaign proclaims that American identity is inherently multicultural, woven together by many lived experiences. We want everyone to feel welcome in Philadelphia.”
For more information about the Indivisible series, visit visitphilly.com/indivisible.
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