*The brand new 2024-25 NFL football season is underway, as fans eagerly anticipate which teams will vie for the championship title at the Super Bowl. While the competition on the field remains largely unpredictable, one thing is certain: Kendrick Lamar will be gracing the halftime stage.
The Grammy Award-winning rapper is set to perform at the Apple Music halftime show on February 9, 2025, in the iconic Caesars Superdome in New Orleans. This announcement came from the NFL, Apple Music, Roc Nation, and Lamar himself earlier today (see video above).
Kendrick Lamar’s impact on the music industry is undeniable, and he is ready to remind the world of this during the Super Bowl performance.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why,” Lamar stated confidently. He has established himself as a pillar of influence in the genre, and NFL’s head of music, Seth Dudowsky, echoed this sentiment, noting, “Few artists have impacted music and culture as profoundly as Kendrick Lamar.”
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Since his breakout album, good kid, m.A.A.d city, released in 2012, Lamar has accumulated an impressive 17 Grammy Awards and made history as the first non-classical, non-jazz musician to receive the Pulitzer Prize for his 2017 album, DAMN. Although he hasn’t dropped a new album since 2022, he remains relevant with the recent success of his single “Not Like Us,” a diss aimed at Canadian rapper Drake, which seized the number one spot on the Billboard Hot 100 for two weeks in June.
Kendrick Lamar, born on June 17, 1987, in Compton, California, has always been shaped by his upbringing in a challenging environment marked by crime and adversity. These experiences have fueled his music, leading him to tackle socio-political issues such as racial inequality and mental health. His lyrical genius and collaboration with numerous artists, including legends like Tupac Shakur, Nas, and J. Cole, further cemented his status as one of the most influential artists of his generation.
To add to his accolades, Lamar previously performed during the 2022 Super Bowl halftime show in Los Angeles alongside other notable hip-hop artists, leaving an indelible mark on the event. With his rich musical background and impactful storytelling, Kendrick Lamar’s upcoming performance at the 2025 Super Bowl promises to be a highlight of the season, showcasing the profound connection between sports and music, while celebrating the cultural significance of hip-hop.
Check out some reactions below.
Kendrick went from being at home minding his own business to headlining the super bowl all because Drake didn’t know how to pick his battles.
— Ma$on (@FirstGentleman) September 8, 2024
Drake made a decision a few months ago to take a run at another rapper.
That decision will ultimately result in a billion people, during the biggest annual sporting event in the world, shouting in unison a lyric that accuses him of being a pedophile.
A mistake was made. https://t.co/e7z12VudI6
— Mike Rutherford (@CardChronicle) September 8, 2024
Drake realizing Kendrick Lamar is gonna diss him on the superbowl halftime show pic.twitter.com/6nCNf2xBGa
— vids that go hard (@vidsthatgohard) September 8, 2024
Let’s not forget that Kendrick WILL be winning a Grammy for ‘Not Like Us’ a week before his Super Bowl show.
Aubrey, you’re dust. pic.twitter.com/czz2vnzgA3
— Ronald Isley (@yoyotrav) September 8, 2024
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