Sean ‘Diddy’ Combs Announces Direct-to-Consumer & Retailer w/ ‘Diddy Direct’ Platform | WATCH

*Sean “Diddy” Combs announced the launch of Diddy Direct, a first-of-its-kind platform created to help retailers and consumers conveniently find, inquire, and purchase any of the bestselling spirits under his Combs Spirits portfolio including all CÎROC Vodkas, CÎROC Spritz, CÎROC VS and DeLeón Tequila variants. With the recent launch of the new limited edition Cîroc Honey Melon, Diddy Direct makes it convenient for consumers to locate and purchase.

Diddy has teamed up with DJ Khaled in a new digital ad campaign to launch Diddy Direct. For the digital short, the two stars hit a round of golf, with Khaled proving to be the superior golfer. The hilarious exchange between the two showcases their friendship perfectly launches the site. The campaign, which debuted on social media and will roll out across various social media platforms.

“This platform is a game-changer for the spirits industry, and we’re proud to offer consumers and retailers direct access to our portfolio of premium spirits,” said Sean “Diddy” Combs, Chairman of Combs Global. “With Diddy Direct, we’re setting a new standard for direct-to-retailer & direct-to-consumer experiences and bringing the best of Combs Spirits directly to anyone, anywhere in the country.”

Diddy Direct informs consumers and retailers on how and where to find each of their favorite Combs Spirits products nationwide with a convenient, easy-to-use interface that includes location and product-based search functionality and an interactive national map to geo-locate local businesses and distributors. After confirming age, the site’s easy navigation empowers users to quickly find their desired product along with where and how to find it anywhere in the country.

Beverage managers and purveyors of nightclubs, restaurants, and liquor store purveyors across the country can use Diddy Direct to answer the growing demand for Cîroc and DeLeoěn by connecting them to often elusive local distributors, allowing for seamless online purchasing.

Diddy Direct is a boon for consumers as it connects them with on-premise bars, nightclubs and restaurants, and retailers that serve their favorite variant of Cîroc Ultra Premium Vodka or DeLeoěn Tequila. Whether partying out of town or looking for a local brunch, Diddy Direct quickly shows consumers where they can find a bar that has Cîroc Honey Melon or a retailer that sells DeLeoěn Reposado.

Diddy Direct is available now for users 21+ in the continental United States. For more information please log on to www.diddydirect.com.

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