*Let’s journey to uncover the incredible world of Search Engine Optimization (SEO), a force that can transform Black-owned businesses into digital powerhouses. Here is a mind-blowing fact: according to Fortune.com, there are a whopping 3.12 million Black-owned businesses in the US, generating an impressive $206 billion in annual revenue and providing jobs for 3.56 million people. Now, let’s dive into the magic of SEO and how it can change the game for you!
What is SEO?
First things first, let’s demystify SEO. It stands for Search Engine Optimization and think of it as the secret sauce you add after building and launching your website. SEO is your ticket to connecting with your dream customers online. It’s the GPS that guides them right to your digital doorstep. SEO is how you can own your niche online.
There are over 200 factors that Google’s algorithm looks at to assess which websites come up first. As a business owner, you want to take all of the side conversations you have with your customers and put them online. This is how you win. In addition to Google, websites like Amazon, YouTube, and Quora are search engines. These are the platforms where people seek specific content to answer specific questions. The more consistent you are with your content and expertise online, the more Google will send you valuable traffic.
Why is SEO So Important?
Picture this: EEAT, which stands for Expertise, Experience, Authority, and Trustworthiness. SEO is your messenger to Google, letting it know that your business is the real deal and deserves more traffic. It’s like telling Google, “Hey, send all those lovely folks looking for what I offer my way!”
Another reason why SEO is so important is because it is a website that you own. Social Media Platforms change rapidly. Who knew that Twitter would become X.com? Last year, Dr. Boyce Watkins’ Instagram was deleted. He needed his website, email list, and other digital assets, and his business would have been shut down. A diverse portfolio is not only good for your finances, but it is essential for your digital presence. Finally, SEO is crucial because it is how your brand is vetted. Business owners constantly tell me they run their businesses via word of mouth. Word of mouth and referrals are powerful. However, to grow, you must step out of your circle and onto the biggest virtual global stage, google.com. You leave money on the table if you are not visible on Google.com.
How to Harness the Power of SEO Right Now:
Now, let’s talk about the exciting part – how you can make SEO work for you, whether you are a new or a seasoned business this year. Here are five tangible ways to boost your digital presence and claim your share of the 2 Trillion Google searches happening annually:
- Content and Coding – Speak Their Language:
Imagine your website as a conversation with your ideal customers. Use the language they understand and connect with. Tailor your content and coding to resonate with your target audience. It’s like inviting them to a party where they feel at home! You can use free tools like trends.google.com, Keyword Suggestion Tool
- Bid Farewell to Broken Links:
Broken links are like potholes on the internet highway, causing potential customers to take a frustrating detour away from your website. A website that I love to use to identify broken links on a website is Siteliner.com. This tool will show you exactly where your broken links are so that you can go into your website, or your website master can fix these issues, ensuring a smooth journey for your visitors. No more roadblocks!
- Get Noticed by Search Engines:
Think of search engines as your digital partners in crime. You need to introduce yourself properly! The two free tools that I highly recommend are Google Search Console and Google Analytics. When you verify your website with those two tools, Google will know that your website is there and will start analyzing your website content for prime placement in the search engine. You want your website to stand out and shine in the search results. Let’s roll out the red carpet!
- Pinterest Power:
Pinterest isn’t just about crafting and recipes; it’s a goldmine for your business. The average income on Pinterest is $100,000+ per year. There are over 400 Million users on Pinterest, and Pinterest is hungry for content. This is a place where you can dominate. You need to pin your entire website to Pinterest at the bare minimum.
- Social Media Synergy:
Earlier in this article, I mentioned that you want to diversify your digital platforms and the type of content you post on social media. Post your blogs so that Google knows you mean business and will pay attention to your brand.
As you embark on your entrepreneurial journey in this new year, remember the power of SEO. With Zhe Scott, the CEO of The SEO Queen, as your mentor, you’ll have the knowledge and tools to turn your Black-owned business into a digital sensation.
It’s time to bid farewell to invisibility and say hello to success, thanks to the fantastic game-changer called SEO. Your business deserves the spotlight. Get ready to conquer the digital world and watch your dreams unfold!
In the words of Zhe Scott and with the spirit of motivation and success, let’s make 2024 the year your Black-owned business takes the digital stage by storm. The world is ready to see what you’ve got, and SEO is your ultimate ally on this exciting journey!
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