Google’s Most Searched 2024 Black Trends

*This year’s search trends on Google reflect the dynamic and evolving landscape of popular culture, societal conversations, and influential figures within the Black community. 

Google has become the most popular search engine for several reasons, including enhancing user convenience and encouraging continued engagement. The company has solidified its position as the go-to search engine for millions of users worldwide.

As users across the globe turn to Google to stay informed and engaged, many compelling topics emerge as the most searched trends within the African-American community.

Google has compiled a comprehensive snapshot of the prevailing interests that resonate globally in Black culture this year.

Check out the findings below.

Black Celebrities

• Search interest in “famous black couples” grew +110%  in the last two weeks compared to the same time last year, globally

Most searched Black celebrities

in the last two weeks, US

1. Katt Williams
2. Kanye West
3. Dave Chappelle
4. Drake
5. Rickey Smiley
6. Michael Jackson
7. Nicki Minaj
8. Barack Obama
9. Beyoncé
10. Dwayne Johnson

Top trending Black celebrities across film, TV and music

past month, US

1. Andre Braugher
2. Katt Williams
3. Dave Chapelle
4. Rickey Smiley
5. Christian Keyes
6. Dionne Warwick
7. Denzel Washington

Black-owned businesses

• Search interest  for “Black-owned beauty products” decreased 60%  in the last two weeks compared to the same time last year

Most searched Black-owned business categories 

in the last month, US

1. Restaurant
2. Bank
3. Spa
4. Beauty salon
5. Coffee

Black films

• “Black Golden Globe nominees” is a breakout search over the last two weeks compared to the same time frame last year
• “Black Golden Globe winners” saw a +500% increase in search interest over the last two weeks compared to the same time frame last year

Most searched “Black movies”

past month, US

1. The Color Purple (2023)
2. American Fiction
3. Friday After Next
4. Black Panther
5. The Book Of Clarence
6. Get Out
7. Us
8. Django Unchained
9. Boyz N The Hood
10. Hidden Figures

Top trending Black actors

past month, US

1. Andre Braugher
2. Katt Williams
3. Dave Chapelle
4. Rickey Smiley
5. Christian Keyes
   

Top trending Black actresses

past month, US

1. Taraji P. Henson
2. Fantasia Barrino
3. Halle Bailey
4. Wanda Sykes
5. Oprah Winfrey
6. Meagan Good

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