Search
Close this search box.

Acclaimed Costume Designer Ruth E. Carter Teams with H&M to Launch Her ‘Ruthless’ Fashion Line

David Oyelowo, Ruth Carter, Ava DuVernay
David Oyelowo, Ruth Carter, Ava DuVernay

*Academy Award-winning costume designer Ruth Carter has teamed with H&M to launch her first fashion collection on Thursday, Feb. 13.

“People think that I got into costume design because of fashion, but it was really the vivid stories that I was reading by poets and playwrights that made me want to get into storytelling through costume design,” Carter tells The Hollywood Reporter. “Fashion was not on my radar. I was, rather, introduced to fashion through costume design. I started to understand how to use color and fashion and direct it to character.“

Cater admits that she initially had some reservations about partnering with H&M, “I didn’t want to all of a sudden be considered a fashion designer; I still wanted to be a costume designer, inserting myself into the fashion world, so I really had to think about how I wanted to communicate that.”

Her 11-piece Ruth Carter x H&M collection features hoodies, shorts, joggers and a bucket hat, the report states. Many of the styles were inspired by her work on various films, including Spike Lee’s “Do The Right Thing.”

OTHER NEWS YOU MIGHT HAVE MISSED: The NFL ‘Inspires Change’ in the Classroom with Year-Round Black History Program – EUR Exclusive/VIDEO

Via THR:

In the H&M collaboration, the word “Truth” and  the phrase “Trust Your Voice” are emblazoned on pieces, while a hoodie and T-shirt share this quote by Carter: “I think we’re going to look back at this time in fashion and say there was a statement being made, and that was, ‘You can be who you are and unapologetic.’ And that, I think, is really wonderful.”

The Ruth Carter x H&M ad campaign, in collaboration with Hollywood stylist Ade Samuel, uniquely presents itself as a Podcast titled, “And That’s the Truth, Ruth!

“I’ve always been drawn to the Afro future,” Carter tells THR. “It’s been called different things throughout the years; back in the ’90s it was ‘neo-soul’ and there was a lot of interest in colors of the liberation flag (red, black and green) and color-blocking. It’s made a comeback today, which is exciting, because I was always inspired by the messaging that the liberation colors represented — being independent and strong, knowing about the authenticity of your culture.”

She continues: “I am reintroducing the big, strong, saturated liberation colors and the idea of learning to trust my voice as an African American woman who went the distance creatively. I feel very strongly that trusting my voice is what got me to the Dolby stage to win the Oscar.”

Check out her collection via the Twitter video embed above. 

Carter recently wrapped costuming for Craig Brewer’s “Coming 2 America,” due out in December.

We Publish News 24/7. Don’t Miss A Story. Click HERE to SUBSCRIBE to Our Newsletter Now!

Prince (on motorcycle) Purple Rain
Obama - Biden (Getty)
Cheryl Tyler - screenshot
Beetlejuice Beetlejuice
Jagged Edge singer Brandon Casey
Fantasia singer
Gregory Gerami and FAMU President Larry Robinson resigns
Janelle Monae
Terrell Davis' wife
Kobe and Joe Jellybean Bryant - screenshot
Thomas Matthew Crooks
Read More
Donald Trump shooting - bloody ear (screenshot)
Read More
Tejuana Johnson - via Facebook
Read More
Donald Trump in Butler PA as shots are heard - screengrab
Read More
Donald Trump being rushed from stage in Butler PA
Read More
Robin Allen as Miss Cleo - via Lifetime
Read More
Joy Reid - Amber Rose (MSNBC-Getty)
Read More
John Gotti - Donald Trump
Read More
Kadia Iman in scuffle with white educator during graduation ceremony
Read More
Paige Butcher and Eddie Murphy - Depositphotos
Read More

POPULAR

Prince (on motorcycle) Purple Rain
Prince's Estate Rejects Netflix Documentary Over Nine-Hour Length
Obama - Biden (Getty)
Pressure Mounts! Obama and Pelosi Signal Doubts Over Biden’s 2024 Bid as Party Panic Grows | VIDEO
Cheryl Tyler - screenshot
Former Secret Service Agent Defends Female Agents Following Trump Assassination Attempt | WATCH
Beetlejuice Beetlejuice
Warner Bros. Releases Second Trailer for 'Beetlejuice Beetlejuice' | Watch
Jagged Edge singer Brandon Casey
Jagged Edge's Brandon Casey Suffers Broken Neck, 5 Broken Ribs, and Skull Fracture in Car Accident
Fantasia singer
Fantasia and Busta Rhymes Criticize Fans for Cell Phone Use at Concerts | Watch
Gregory Gerami and FAMU President Larry Robinson resigns
FAMU President Larry Robinson Resigns Amid Donation Controversy
Janelle Monae
Watch Janelle Monáe's Hilarious Parody of Michael Jackson's Iconic Balcony Moment
Terrell Davis' wife
Terrell Davis' Wife Gets Emotional Recalling NFL Star Being Handcuffed on Flight in Front of Their Kids | Video
1 2 3 8,192