*UN-RULY, a beauty platform dedicated to Black hair and women, has teamed with iconic Black hair care brand, Dark & Lovely, to spark an overdue conversation about protective hairstyles with the release of their short film, “Pretty Shouldn’t Hurt.”
“Protective hairstyles” refer to styles such as braids, weaves, twists, locs and wigs that keep one’s hair free from manipulation. It’s one of the fastest growing hair care categories among an estimated 80% of Black women, and has become a go-to choice for embracing personal style while encouraging growth and maintaining hair health.
Pretty Shouldn’t Hurt dives deep into the evolution of Black hairstyles, and serves as a starting point to a long-term initiative with Dark & Lovely, who recently launched their Protective Styles Collection to promote healthier looking hair during each phase of a protective style. The film shines a light on the potential damaging effects caused by these styles, and offers advice on what should be done to make the styles truly protective.
“We’ve grown up believing ‘the tighter the better’ when it comes to braided hairstyles,” says UN-RULY Co-Founder, Antonia Opiah. “As a result, today’s generation of Black women have seen their moms, aunts, grandmas and even friends lose their hairlines. We’re now setting out to reduce the rate of hair loss and thinning hairlines among Black women by bridging the K.A.P (Knowledge Attitudes and Practices) gap.”
Watch the trailer below and tune in at 7 p.m. EST Wednesday (July 22) at YouTube.com/Hairunruled to watch the whole film.