*“It takes a level of integrity,” said Tracy Williamson, the new Program Director at Rejoice 102.3FM in Chicago when asked about the rumored “payola” deals made to get songs played on radio.
Williams held many management positions at Tyscot Records, before taking the job of P. D. at WYCA. Rejoice 102.3FM (WYCA) is owned by Crawford Broadcasting, founded in 1958, which owns 22 stations in 10 cities.
“I am new to radio. I heard of it (payola) on the label side. Most want to win so if the door opens… It’s one of those things…it allows people to walk through. It’s not good…doesn’t benefit.”
Tracy joined the staff at Tyscot Records (Indiana) in 2000. She worked in Marketing, A&R and as Label Director. The label molded and launched the phenomenal careers of John P. Kee, Deitrick Haddon, Bishop Leonard Scott, Rance Allen Group, Shirley Murdock, the Anointed Pace Sisters, Damita Haddon, Bishop Noel James and VaShawn Mitchell.
“We both had different journeys and levels of experiences,” said Williamson when asked about the previous program director’s direction for the station. “I have had the chance to work with artists minute by minute. I’ve been in the trenches when they make the music. I hear it in the development stage…see what people want…consumers needs. That’s the level of leadership skills I bring – running a label.”
A Chicago native, Tracy helped manage the label for 20 years and started her own artist consulting company Tre7 Entertainment. She has worked as a publicist, artist manager, songwriter, producer and radio host. On Rejoice 102,3FM she hosts a Music Industry Segment. She is also Minister of Music for The Father’s House Church and the Emmaus Christian Church – both in Indianapolis.
Tracy’s plan for Rejoice 102.3FM is to grow the station from where it is.
“Things have changed with social media. Radio is different than five years ago,” she added. “Our station is worldwide. You can hear us online…from apps…listen 24/7. Music is not just in your car and home….its streaming on your phone. On our website you are able to see the music video and from the app you know what songs you missed and what’s coming up next.” www.Tracy7.com www.Rejoice102.com www.Tyscot.com
SYNDICATED COLUMN: Eunice Moseley, has an estimated weekly readership of over ¼ million with The Pulse of Entertainment. She is also a Public Relations Strategist and Business Management Consultant at Freelance Associates, and is Promotions Director (at-large) for The Baltimore Times. www.ThePulseofEntertainment.com. EVENT: Eunice is founder of the annual “Uplifting Minds II” Entertainment Conference (ULMII), into its 20th year. Next event dates include Los Angeles Saturday, November 9, 2019 at the Los Angeles Convention Center (511) and Baltimore Saturday April 18, 2020, held in partnership with Security Square Mall and The Baltimore Times. The free conference offers an Entertainment Business Panel and a Talent Showcase and Competition (vocal, songwriting, dance and acting) with over $15,000 valued in prizes/product/services to selected artists. Log onto www.UpliftingMinds2.com for more information or to participate as a panelist or talent call 562-424-3836.
www.GoFundMe.com/Uplifting-Minds-II-Entertainment-Conference
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