Search
Close this search box.

Naomi Osaka Addresses Controversy Over Her Whitewashed Ad for Japanese Noodle Company

*Noodle company Nissin has backtracked and apologized after critics slammed its ad that depicts tennis champ Naomi Osaka as white–ish, rather than biracial, as she is of Haitian and Japanese descent.

In the two “Hungry to Win” ads, the rising star appears whitewashed for the Asian market’s consumption. The anime-inspired cartoon shows her as having fluffy brown hair and pale skin.

Critics called out the sponsor for ignoring the 21-year-old’s Haitian-American heritage, even though Japanese culture has long valued lighter skin.

OTHER NEWS YOU MIGHT HAVE MISSED: TROUBLE!! Kelis Has Moved Son to Columbia and Nas is NOT Having It!!!

Naomi Osaka

“There is no intention of whitewashing,” Daisuke Okabayashi, a Nissin spokesperson, said. “We accept that we are not sensitive enough and will pay more attention to diversity issues in the future.”

ESPN reports that the animation clips that sparked the controversy were removed from the company’s website on Wednesday.

“We as a company put human rights first, and our stance of valuing diversity is unchanged,” Okabayashi said in a telephone interview with ESPN.

Osaka, who is currently playing in the Australian Open, says she has spoken with the company and “They’ve apologized,” she told reporters.

“For me, it’s obvious, I’m tan. I don’t think they did it on purpose to be whitewashing or anything but the next time they try to portray me or something, I feel like they should talk to me about it.”

Osaka, who was born in Japan, rose to fame after beating Serena Williams in the 2018 U.S. Open,

Williams, meanwhile, was defeated on Wednesday by No. 7 seed Karolina Pliskova of the Czech Republic at the Australian Open.

Pliskova won 6–4, 4–6, 7–5, and advanced to the semifinals. Serena rolled her ankle and never recovered after being up 5-1 in the 3rd.

WATCH:

We Publish News 24/7. Don’t Miss A Story. Click HERE to SUBSCRIBE to Our Newsletter Now!

Terrell Davis - Getty
Kamala Harris (Phoenix Awards) - GettyImages
Prince and Angela Floyd - screenshot
Joe Biden & Kamala Harris - screenshot
Joe Biden - screenshot
Alexis Smith (Miss Kansas) - screenshot
FUBU cap
Amber Rose at 2024 GOP convention - screenshot
Brittney & Cherelle Griner - Instagram
Wendy Williams
Thomas Matthew Crooks
Read More
Donald Trump shooting - bloody ear (screenshot)
Read More
Tejuana Johnson - via Facebook
Read More
Kobe and Joe Jellybean Bryant - screenshot
Read More
Donald Trump in Butler PA as shots are heard - screengrab
Read More
Donald Trump being rushed from stage in Butler PA
Read More
Sandra 'Pepa' Denton - Getty
Read More
Joy Reid - Amber Rose (MSNBC-Getty)
Read More
Amanda Seales (Getty)
Read More
Robin Allen as Miss Cleo - via Lifetime
Read More

POPULAR

Terrell Davis - Getty
United Airlines Apologizes to Terrell Davis After Wrongful Arrest and Harassment
Kamala Harris (Phoenix Awards) - GettyImages
Kamala Harris will Seek Democratic Nomination - She Could be the First Black Woman to Lead A Major Party Ticket | WATCH
Prince and Angela Floyd - screenshot
The Floyd Estate (in PG County, MD): Dream Home or Nuisance? A Neighborhood Feud or Racism? | WATCH
Joe Biden & Kamala Harris - screenshot
Historic Move: Biden Halts 2024 Campaign - Endorses Harris for Nomination | WATCH Live
Joe Biden - screenshot
Biden Will NOT Seek Reelection | WATCH Live Coverage
Alexis Smith (Miss Kansas) - screenshot
Bloop! Miss Kansas (Alexis Smith) Calls Out Abuser in Audience - Pledges to Combat Domestic Violence | WATCH
FUBU cap
FUBU Relaunch Brings Its Past, Present and Future to Atlanta Fashion Week 2024 | WATCH
Amber Rose at 2024 GOP convention - screenshot
Amber Rose Faces Political Limbo Amid Trump Endorsement Says Candace Owens Who Calls for GOP Inclusivity | WATCH
Kat Hawley - screenshot
The Pulse of Entertainment: Kat Hawley Debuts with ‘X-IX-VIII’ - Featuring Greg Manning, Steve Cole | LISTEN
1 2 3 8,197