*New York, NY –– CultureBanx has launched “GameChangers,“ a digital news series focused on inspiring viewers through stories of minority entrepreneurs who are leading disruptive businesses.
Viewable on Roku, AppleTV and YouTube the show offers a culturally attuned perspective on financial business news and features industry leaders who discuss challenges faced on their way to creating unique companies.
GameChangers is the newest vertical produced by CultureBanx, an online news platform that delivers high quality content focused on market-driven stories, innovative products and services that transform black culture. As the first on-screen version of CultureBanx’s news products —daily newsletter, audio news brief, weekly executive profiles and online articles— GameChangers will offer a fresh face to business stories by infusing hip hop music and popular culture into the show’s format.
“Contributions from minority entrepreneurs to the business world have often been diminished or even forgotten,” said Kori Hale, Co-Founder and CEO of CultureBanx. “GameChangers is shifting that narrative by bringing minority stories to the forefront through savvy high level news content that shows the world what our community is capable of – and already doing.”
The show’s layout will feature fresh business news at the beginning of each episode followed by two guests being interviewed by hosts and wraps up with advice for viewers. With experience at Goldman Sachs, UBS, Bloomberg, CNBC and CheddarTV, Kori Hale leads creative direction for the show as executive producer, bringing a dynamic mix of financial knowledge that informs the news content, interviews with guests and advice for viewers.
Check out highlights from GameChangers here and full episodes via the CultureBanx channel on Roku, Apple TV, Verizon or Youtube.
About CultureBanx
CultureBanx delivers high quality content focused on market driven stories, innovative products and services transforming our culture. It has a simple philosophy to cover news and information on its online platform, through a highly engaging design and unique style of reporting. Aiming to raise awareness on the most important topics impacting black culture, CultureBanx adds focus and clarity to stories that are missing from the mainstream news cycle. Serving as a central repository for a community of experts and direct stakeholders, the platform is able to surface emerging trends, initiatives and areas of innovation to activate the black community.
source:
nati katz
svp, senior director I technology practice
bcw | burson cohn & wolfe
www.bcw-global.com
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