ESPN’s Adam Schefter gushed how JLo. and Shakira will bring a “Miami flavor” to the halftime show. But several natives of the city are giving his comment a collective side-eye because J.Lo is from New York, Shakira is Colombian and there’s no Miami acts on the line-up.
“I have a serious problem with the @NFL and the people they pick to perform at the Super Bowl, Uncle Luke captioned a video posted on his Instagram page. “The @NFL has totally disrespected the African American along with Miami entertainment community. Jay-Z this your first job.”
He’s referring to JAY-Z’s partnership with the NFL to curate the Super Bowl halftime shows (among other things).
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In the clip above, Luke slams the NFL for ignoring all of Miami’s Black and Latin artists.
“We got world class entertainment here,” he says. “I thought you would have had sense to go get Pitbull, Flo Rider, Ross, Trick Daddy…We don’t need the NFL. Our hotels are already filled up. You need us,” Luke adds. He then calls on Jigga, saying: “Jay-Z, you gotta fix this sh*t” — peep the clip below.
Several folks across social media co-sign Luke’s argument, as many have taken to Twitter to slam the Super Bowl line-up. One Twitter user wrote “you mean to tell me that the Super Bowl is in MIAMI and Mr.305 himself, PITBULL, ain’t in the halftime show…come on @NFL do better.”
— Pepsi (@pepsi) September 26, 2019
Meanwhile, JLo. can’t be bothered by the criticism, as it has long been her dream to perform at the Super Bowl.
“Ever since I saw Diana Ross fly off into the sky at the Halftime Show, I dreamed of performing at the Super Bowl,” Lopez said in a press release. “And now it’s made even more special not only because it’s the NFL’s 100th anniversary, but also because I am performing with a fellow Latina. I can’t wait to show what us girls can do on the world’s biggest stage.”
“I’m so honored to be taking on one of the world’s biggest stages in the company of a fellow female artist to represent Latinos and Latinas from the U.S. and all over the world — and to top it off, on my birthday!” Shakira added. “This is a true American dream and we are going to bring the show of a lifetime!”
Pepsi VP of Marketing Todd Kaplan said they’re hoping to take the show in a new direction with Shakira and J. Lo, per Complex.
“These two remarkable artists are setting a new precedent for what this show can become, and we’re confident that this will be an incredible performance for the ages,” he said.