*As we previously reported, seven years after Whitney Houston’s death, the sister-in-law of the late icon is set to reinvent the diva’s brand by planning a hologram tour and new music set for release in the near future.
But Houston’s cousin, songstress Dionne Warwick, has made her opinion known that while she’s not entirely sure what a hologram is, she’s certainly against the idea.
“I haven’t a clue as to what that is. It’s surprising to me,’ she said in an interview with Entertainment Tonight. “I don’t know what it is. I think it’s stupid, but whatever it is that’s what it is.”
Her response comes after Whitney’s sister-in-law, Pat Houston, revealed plans for a concert series using advanced technology to bring the singer’s likeness to the global stage. A compilation of previously unreleased tracks from the 1985 album Whitney Houston is also in the works, according to The New York Times.
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“The hologram has taken precedence over everything,” Pat told the Times, adding that the hologram will perform several of the late singer’s hits, including “I Wanna Dance With Somebody (Who Loves Me)” and “The Greatest Love of All.” Original band members and backup singers (including Whitney’s brother and Pat’s husband, Gary) will provide background support.
As estate executor, Houston also noted that there are potential plans for a Broadway musical and a Vegas-style show.
“Everything is about timing for me,” she said confirmed. “It’s been quite emotional for the past seven years. But now it’s about being strategic.”
Houston’s estate has inked an alleged $14 million deal with Primary Wave Music Publishing, which “will acquire 50 percent of the estate’s assets, including Houston’s royalties from music and film, and merchandising, as well as the right to use her name and likeness,” the outlet writes.
“Whitney was America’s sweetheart,” said Larry Mestel, the founder of Primary Wave. “And the idea now is to remind people that that is what her legacy is.”
Mestel also noted that Primary Wave will be careful and considerate how they present the singer and the branding offers they accept.
“For Whitney Houston, who had an elegant voice and an elegant way about her, we wouldn’t do a fast-food brand relationship, for example,” he said.
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