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Queen Latifah Building $14M ‘Affordable’ Housing Project in Newark



Queen Latifah-Headshot

*Hip-hop icon Queen Latifah is putting on her developer hat and returning to her hometown of Newark to build a new affordable housing complex.

According to published reports, the $14 million project is expected to break ground this summer along Springfield Avenue and South 17th, reports. The outlet notes that the property will “include 23 family townhomes, 16 additional smaller units, a fitness center and a commercial space that will be rented to non-profits.”

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Queen Latifah attends the NBA All-Star Game 2018 at Staples Center on February 18, 2018 in Los Angeles, California.

Queen Latifah attends the NBA All-Star Game 2018 at Staples Center on February 18, 2018 in Los Angeles, California.

Latifah is a co-president of BlueSugar Corporation, which has partnered with GonSosa Development on the project.

The affordable housing apartments will be priced according to a person’s income, while the rents for the market rate units will start around $1,800 a month.

“BlueSugar and GS Developers share the belief that decent, affordable housing should be available to everyone regardless of their financial situation,” said Cristina Pinzon, a spokesperson for the developers. “The principals in both companies have strong connections to Newark and the surrounding area and have seen this need firsthand. They understand know how difficult it is to make ends meet for many residents and want to be part of the solution. They remain dedicated to making life better in communities like Newark.”

queen latifah

A rendering of the 76-unit residential town homes coming to Springfield Avenue and South 17th Street in Newark. Queen Latifah, a Newark native, is one of the investors. (Courtesy: BlueSugar Corporation and GonSosa Development) (BlueSugar Corporation and GonSosa Development)

Last year, NBA star and Newark native Shaquille O’Neill returned to his home state to invest in a high-rise downtown.

“We have been having ongoing conversations with a few other celebrities, so stay tuned,” said Aisha Glover, President and CEO of the Newark Alliance, which is comprised of local corporations and institutions who are invested in Newark. “We’re really trying to make sure that everything we do from A-to-Z is inclusive and people can afford to live here.”




  1. Tricia Daniels

    February 28, 2019 at 1:51 pm

    thanks Queen Latifah for doing what a lot of well off industry folks should be doing not for just black folks but for everyone who needs a quality affordable place to live, to people like yourself who will not wait on the government you have the means to do and found like minded folks to join you. WISH I LIVED IN NEWARD

  2. Monique

    March 2, 2019 at 1:04 pm

    Let’s get one thing correct, it’s not a housing project! When private citizens invest in real estate and decide to construct affordable housing, it is simply a housing development.

    Only cities can construct public housing which are a.k.a’s Projects.

    That is all.

  3. Anon.

    March 6, 2019 at 7:41 pm

    Think of people like mr, those who just can’t get anything beyond minimum wage, part time work and are disabled, not able to get benefits or are on disability. For us, affordable housing would be $400 a month max. We got to find like 6 roommates to rent at $1500 a month, so $1800 a month would mean 8 to 10 people in one apartment. Truly affordable housing needs to be lower. Some of us, like me, for our mental health need to live alone but can’t afford to, and end up living with people who make us want to jump in front of a speeding train.

    • ccintheknow

      March 7, 2019 at 7:34 am

      Read the article carefully, their will be apartments based upon your income and market rate units as well.

  4. Trudy

    March 7, 2019 at 5:36 am

    Anon, double check what it said –
    “The affordable housing apartments will be priced according to a person’s income, while the rents for the market rate units will start around $1,800 a month.”
    So, to live there it would be based on your income, much better for those it’s intended for.

  5. ccintheknow

    March 7, 2019 at 7:34 am

    Read the article carefully, their will be apartments based upon your income and market rate units as well.

  6. Loretta Foote

    March 8, 2019 at 7:17 am

    1800 is quite a bit for someone getiun g m inimum wage…..

  7. Fred Neurohr

    March 8, 2019 at 7:25 am

    I wonder the purpose of quotations around the word AFFORDABLE. Given the sliding scale, you absolutely, positively do NOT need to put that word in quotes. It smacks of doubt and cynicism, and I hope the title is updated.

  8. Diana Martin

    March 10, 2019 at 4:45 pm

    This is a great thing she’s doing and my only critique is that “affordable” shouldn’t be in quotes. That suggests it’s not really affordable. I like the fact that it includes both market-based and sliding-scale rent. Housing projects don’t work. Communities need to reflect all income ranges and not be separated out. It’s been shown that keeping the poor all together only increases the potential for crime.

    • Frances

      July 29, 2019 at 1:07 pm

      Words of great wisdom, Diana. Lets hope they are heard right across the board.

  9. Barbara Res

    March 11, 2019 at 7:40 am

    How is a minimum of $1,800 of affordable?

    • K.W.

      May 1, 2019 at 12:29 am

      Please read the article and comments before yours very carefully before you make your own comment.

  10. Jim

    June 30, 2019 at 5:31 pm

    Hmmm…39 apartments for 14 million dollars. That’s $359,000.00 per apartment. Only the people making money will be allowed to move in. They won’t let anyone making $800.00 a month on Social Security move in. No one is going to spend that kind of money and not be wanting to make more money. $359,000.00 will buy a 4 bedroom home with an acre of land here.

    • Judy

      July 4, 2019 at 5:46 pm

      The rendering says there are 76 units, plus a gym and commercial space for non-profits.

  11. MPA2000

    June 30, 2019 at 5:38 pm

    Who gives a fuck what that dyke does.

  12. Will

    July 1, 2019 at 2:11 pm

    Extremely commendable, Queen. Maybe the out of work, underemployed will learn by building, and earn some equity, contact Habitat for Humanity and the National Assoc. of Homebuilders, National Assoc. of Realtors, too, they are great people.

  13. Will Woodcock

    July 1, 2019 at 2:13 pm

    Extremely commendable, Queen. Maybe the out of work, underemployed will learn by building, and earn some equity, contact Habitat for Humanity and the National Assoc. of Homebuilders, National Assoc. of Realtors, too, they are great people.


    July 2, 2019 at 12:17 pm

    Way to go Dana

  15. T

    July 2, 2019 at 2:38 pm

    Well I for one would love something like that is that in Newark Delaware or somewhere else cuz I live in Delaware I’m on a fixed income I get paid once a month for disability and I’m having problems trying to find somewhere to live

  16. Paye Banza

    July 3, 2019 at 5:19 pm

    Remember #QualityEducationForAll is the pledge for development. #OneWorldOneAcademicLibrary – #KnowledgeSharing brings together, students, teachers, researchers … connected to share mutual educational resources, the moral caution to the #QualilityEducation. Join to make a difference.

  17. Keith

    July 4, 2019 at 5:14 pm

    Sounds positive

  18. L. Davis

    July 9, 2019 at 2:49 pm

    Nice construction plans to build up our city. Everything that sounds to good to be true? Well you know the rest. Ok when new construction is being planned? Is it done to promote wealth for the community or private investors who profit from us and do not hire local contractors. They bring outsiders in to gain wealth from these projects and take the money and run! Never any disrespect to the Queen LT. is local and i say keep up the hope for everyone.

  19. Roscoe Riley

    July 16, 2019 at 1:16 am

    Very commendable by Queen Latifah. As for those who didn’t read the fine print, please note carefully what is in a message before condemning that message. It may be that your lack of attention to detail is what has caused many of your problems.

    Secondly, everyone can’t live everywhere…if you can’t afford to live in the urban area, maybe a lower cost rural environment is better for your economic situation.

    Lastly how will the Queen and her development partners be able to have the people move in, but keep out the potential negative aspects of their culture that might follow them?

    I’m asking/makeing honest questions/points here.

  20. CorDale Snell

    August 3, 2019 at 4:35 pm

    Thank you Queen Latifah, I have always admired you . Since I was 8 I followed you and you have always represented what a woman should be. We definitely need you to come to Alabama specifically in the Dothan area. Not only a complex would be nice but a program set up to empower women and educate them in how to be successful and productive. We have a serious transportation issue in our area. If a Bus line was put in place that would make a tremendous difference for many of the low income households and give them a chance to go to work, school. doctor appointments…ETC.. My response may be a tad off topic but my main point is that I love what you are doing for Newark and I truly hope your project inspires more Celebrities to get involved and help areas that need a chance in maintaining there households…I again just want to say thank you for being such a positive role model in my life!

  21. Al Godinez

    August 26, 2019 at 8:20 am

    What a CRUEL JOKE Ms. Latifah is perpetrating on the impoverished people of Newark,NJ!!! A small(studio?1bedroom?) unit will COST $1800 a month!!! The average S.S. benefit currently pays recipients $1200 monthly!!! Ms. Latifah…YOUR ‘affordable’
    apartments ARE LUXURY LIVING,my dear!!! List them AS SUCH!!!

  22. Geraldine Gregory

    August 28, 2019 at 5:44 am

    I would like to know if you have an apartment for a single person ( livingroom, 2 bedroom, kitchen) the 2nd bedroom for a sewing room. I have a section 8.

  23. Roxie Beasley

    October 5, 2019 at 6:21 pm

    Thank You Queen for giving back to Newark affordable houses is what we need. How do we go about apply to this housing can can not find any information on how to feel out an applacatio

  24. Beverly

    October 7, 2019 at 5:22 pm

    I think that Queen Latifah is a super human being for giving back to her city.

  25. Rose

    October 8, 2019 at 8:22 pm

    Newark .N.J. Right? Can I geton the ‘wait must’ve if I now live in CA?

  26. Marvette

    October 9, 2019 at 1:24 am

    How much for these home

  27. Roxie Beasley

    October 9, 2019 at 12:33 pm

    How Do We Get An Applacation For These housings?

  28. James Vowell

    October 11, 2019 at 8:21 am

    That’s awsome!!!

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Apple News

Is Pres. Elect Biden Obama’s 3rd Term? & What 44 Said About Black America’s Progress Under His Watch on ‘Breakfast Club’ (VIDEO)




Charlamagne Tha God - Barack Obama
Charlamagne Tha God - Barack Obama

Charlamagne Tha God – Barack Obama

*Attorney Antonio Moore discusses the recent Obama Breakfast Club interview during his Book tour.

Moore harshly critiques the interview of Pres. Obama performed by Charlamagne, DJ Envy and Angela Yee.

He also looks closer at President Elect Joe Biden’s cabinet picks and measures them again Barack Obama & Bill Clinton’s prior administrations.

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The Virtual United Negro College Fund Tour Heads to NY, DC & NJ on Fri & Sat-Nov. 20 & 21 (EUR EXCLUSIVE!)




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*African American students interested in going to college can attend the United Negro College Fund’s (UNCF) Fall 2020 virtual Empower Me Tour. Set for this Friday and Saturday (November 20 & 21, 2020), New York, District of Columbia, and New Jersey will be repped. (This year’s tour kicked off earlier this month in Wisconsin and Illinois). To register, go here.

The Empower Me Tour is an extension of the goals of the UNCF. Founded in 1944, the UNCF, a non-profit, has raised more than $5 billion and helped more than 500,000 students attend 37 private historically Black colleges and universities (HBCUs).

The EUR caught up with Stacey Lee, the tour’s director for four years, who discussed the importance of the event.

“The UNCF is the nation’s largest provider of education support to minority students,” said Lee. “The Empowerment Tour has been executed for the past 12 years and last year along we offered over $12 million dollars in scholarships.”

MORE NEWS/RELATED: BMEE Authors: Urgent Steps Are Necessary to Address Implicit Bias in Early Education  

staceylee uncf

Stacey Lee, director of the Empower Me Tour. (Photo credit: UNCF)

Lee continued, “I think the great thing is that during these times, even with COVID-19, is that a number of corporations (Wells Fargo/P&/FedEx/Disney/Goldman Sachs) and donors have really been providing opportunity and financial access to our schools and students.”

The tour is packed with information and resources so that students and parents have the right tools to make informed decisions.

“It’s a free event that provides educational support, scholarships, interviews with colleges, empowerment, and information on how to get to and through college. We also provide this information for parents as well. We have a parent section that focuses on financial aid and the things you need to get your students to college.”

emt offering

Source: Empower Me Tour

Lee continued, “Sometimes we have students that don’t realize that they can attend college. They can receive scholarships. Some of them don’t even know what an HBCU is. So, it’s inspirational for me to see these students receive this information and the excitement that’s around this tour.”

In addition to college information, panel sessions on issues affecting the community will also take place. Legendary rapper Bun B will be part of a special My Black Is Beautiful panel. The panel will have discussions with girls and boys and the MC will lead the male portion.

“It’s about empowerment,” Bun B told the EUR. “It’s vital for us to lift each other up and amplify each other’s voices. We just talk about now what that role is in this COVID world. And with everything that we are seeing with young Black men on television, we want to keep them motivated and centered. We want to make sure that they are not discouraged in this moment.”

bun b 2

Legendary rapper Bun B is a panelist at the Empower Me Tour. (Photo credit: UNCF)

Ever since Kamala Harris threw her hat into the presidential race and elected vice president of the United States, a spotlight has shined on the fact that she’s an HBCU grad (Howard University) and member of the African American sorority Alpha Kappa Alpha. These facts are not lost on the UNCF.

“Kamala has really boosted people’s awareness about HBCUs and (African American sororities) and the type of people that come out of HBCUs. HBCUS have also provided so many people from science, mathematics, and engineering programs (STEM).”

Bun B added, “We have more than enough examples to show you how beneficial an education from an HBCU can be. So, there is no reason to not be a part of an HBCU because the world is just as available to you as it is for anyone else attending any other type of university.”

Register for the virtual Empower Me Tour on November 20 & 21, 2020 here. Spring tour dates will be announced soon. For general information on the United Negro College Fund, go here.

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(Photo credit: UNCF)

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Apple News

New Music Buzz: Jazzy Rita Shelby’s ‘Goodbye 2020’



Goodbye 2020 Jazzy Rita Shelby
Goodbye 2020 Jazzy Rita Shelby

After all that’s happened this year, it’s time to say Goodbye 2020. New single available by Jazzy Rita Shelby at most digital platforms.

*SB Music presents “Goodbye 2020” a new single for the times we are in.

“Goodbye 2020” is performed by Jazzy Rita Shelby and written by Miss Shelby (ASCAP) and Eddie Lawrence Miller (BMI).

It’s the perfect anthem to end a year that has impacted the globe.

Jazzy Rita Shelby Goodbye 2020 looking up - Copy

Jazzy Rita Shelby is fed up with this year and elated about her new single “Goodbye 2020.” Avail now from SB Music (Written by L. Shelby & E. Miller)

EURweb’s Jazzy Rita is also a prolific lyricist who has teamed up with Eddie Miller for “Goodbye 2020” because it was timely and convenient for the birth of a song such as this.

Eddie Miller is a coveted keyboardist & vocalist who performs regularly with Brian Culbertson and he’s the Rhodes Festival musical director. Jazzy Rita rose to notoriety as host & performer at The Starlight Jazz Serenade, an annual benefit concert in North Hollywood with an A list of stars.  As a teen Miss Shelby was inspired to write songs by the legendary David Porter.

This year has been a year like no other.  “Goodbye 2020” is an ode to the world for the year that we have seen and the hope that lies ahead.  Radio Programmers click here for adds.

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“Goodbye 2020” is released on the SB Music label and was recorded at Wishing Wells Studio in Canoga Park, CA.  Willie Daniels and Mildred Black perform background vocals along with Jazzy Rita.  The video is produced & directed by Jazzy Rita (LaRita Shelby), filmed & edited by Reggie Simon of Simon Vision Media, with wardrobe styling by Jazzy Rita and Poet Roni Girl’s Army Couture.  “Goodbye 2020” is available on most digital platforms.  Click here to listen on Spotify.


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