Friday, May 24, 2024

Tiffany Haddish Named the New Spokeswoman for Groupon

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Photo Credit: Twitter.com

*Tiffany Haddish is the new official spokesperson for Groupon, all thanks to her hilarious viral re-telling of using the company to go on a swamp tour with Will and Jada Pinkett Smith.

Watch the late night TV moment via the clip above.

By giving Groupon a huge profile boost, Haddish will now appear in a series of commercials — including the company’s upcoming Super Bowl spot.

According to Page Six, “the 30-second ad from O’Keefe Reinhard & Paul will air during the fourth quarter of the Big Game on Feb. 4.”

“Nobody knows Groupon like I know Groupon,” Haddish said. “I’ve been speaking out for them for years. In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”

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Photo Credit: Twitter.com

Groupon’s head of marketing for North America, Jon Wild, says that Haddish’s “Jimmy Kimmel Live!” appearance was such a hit throughout the company that they started looking into how they could work with the “Girls Trip” star.

During their Operation Haddish brainstorming sessions, Wild and his team discovered Tiffany is not only an avid user, she’s in the top one percent of most frequent Groupon purchasers.

“The Jimmy Kimmel link went through the entire company very quickly,” Wild tells PEOPLE. “We talked about involving her in our business more and as we got to know her, her purchases and the type of customer she is, we wanted to find her the stage that is appropriate and here we are talking about her in the context of the Super Bowl.”

Watch:

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