Saturday, June 22, 2024

Drake’s ‘In My Feelings’ Challenge Spawns More Than 2.3 Million Tweets

*Kiki may or may not love Drake, but she’s the gift that keeps on giving, as the dance challenge crafted by fan Shiggy and inspired by her presence in Drizzy’s “In My Feelings” has generated more than 7.5 million tweets of Drake’s name since June 29, the day his fifth studio album “Scorpion” dropped.

Also dubbed #DoTheShiggy on Instagram, the challenge has racked up more than 2.3 million tweets, specifically dedicated to the #kikichallenge, #DoTheShiggy, and terms like Kiki and Keke, according to Twitter.

The dance behind the track — which currently sits at No. 6 on the Billboard Hot 100 — has been performed at various locations around the world, usually requiring the dancer to exit a moving vehicle and hit the choreography.

See the original Shiggy below:

Since the dance’s inception, stars such as Ciara and her husband Russell Wilson, Kevin Hart, Will Smith and New York Giants wide receiver, Odell Beckham Jr. were among the first to participate in the challenge.

It was only a matter of time before Drake himself attempted to Shiggy.

Eventually N.O.R.E., Lil Jon, Shay Mitchell, Lala, James Harden & Meek Mill, Sterling K. Brown and even Kelly Ripa got in on the challenge.


Lol I’m outta line @theshiggyshow

A post shared by NOREAGA/DRINKCHAMPS (@therealnoreaga) on

Gotta #DoTheShiggy with the Mrs! #ThisIsUs #InMyFeelingsChallenge

A post shared by Sterling Brown (@sterlingkbrown) on

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