*The Africa Channel moves fashion forward, with an Afro-futurism spin in a new 10-part digital series that re-designs famous movies and makes one wonder:
“What if movie icons wore African fashions?” Designers Obioma (Nigeria), Kenneth L. Nicholson (Los Angeles), Ammanii (Egypt), Sarayaa (Senegal), and M. Andrews (Texas), to name a few, utilized their enormous collective talent, along with bold fabrics, intricately designed jewelry, and handmade wares to help make this intriguing series more than just a fashion statement.
Re-Imagining: Movie Icons- Laurence Fishburne (“The Matrix”)
Model Jordan Anthony Swain gets physical in his African designed replica of Laurence Fishburne’s fierce floor-length coat in “The Matrix.”
- Ep. 100 – Re-Imagining – Campaign Overview
- Ep. 101 – Re-Imagining – Audrey Hepburn – “Breakfast at Tiffany’s”
- Ep. 102 – Re-Imagining – Marilyn Monroe – “The Seven Year Itch”
- Ep. 103 – Re-Imagining – James Dean – “Rebel Without a Cause”
- Ep. 104 – Re-Imagining – Al Pacino – “The Godfather”
- Ep. 105 – Re-Imagining – Alicia Silverstone – “Clueless”
- Ep. 106 – Re-Imagining – Laurence Fishburne – “The Matrix”
- Ep. 107 – Re-Imagining – Humphrey Bogart – “Casablanca”
- Ep. 108 – Re-Imagining – Diane Keaton – “Annie Hall”
- Ep. 109 – Re-Imagining – John Travolta – “Saturday Night Fever”
- Ep. 110 – Re-Imagining – Ursula Andress – “Dr. No”
Narendra Reddy, Executive Vice President and General Manager of The Africa Channel, had this to say about producing this innovative series, “We are excited to partner with Vanichi on this campaign that fits perfectly within our mission to amplify the cultural conversation between Africa and the rest of the world.” As the African fashion industry inches closer to the one-billion-dollar mark, Joy Donnell, Vanichi Magazine’s Editor-in-Chief said this about her involvement in the series and the fashion industry as a whole, “There is inherent luxury, inherent glamour in the peoples of Africa and the African diaspora. This campaign allowed us to creatively celebrate this ideal by reimagining iconic Hollywood film characters in modern, handcrafted fashion from designers of Africa and the diaspora.” The Africa Channel and Vanichi Magazine have shone a spotlight squarely (and unapologetically) on the Motherland while touting its cultural viability.