Thursday, May 23, 2024

Promo: Facebook Begins Original Programming with LaVar Ball Reality Series ‘Ball in the Family’

LaVar Ball (Ball in the Family)

*As if the world hasn’t heard enough from LaVar Ball, he now has a reality show on Facebook.

The first two episodes of “Ball in the Family” — a docu-series about the outspoken NBA veteran, his superstar basketball sons and his wife — will premiere Aug. 31 on the social platform. Cameras will follow the L.A.-based family, as LaVar coaches Los Angeles Lakers rookie Lonzo and younger sons LiAngelo and LaMelo, and builds the family’s Big Baller Brand sports-apparel business. “Ball in the Family” also covers the rehabilitation of Tina Ball, LaVar’s wife, as she recovers from a stroke.

The show was funded entirely by Facebook and produced by Bunim-Murray Productions, the company behind “Keeping Up With the Kardashians” and “The Real World.”

It’s one of the first original TV-style shows being used to launch Facebook Watch: a new feature that aggregates longer-form video content and encourage episodic viewing — ideally giving Facebook more premium midroll ad inventory to sell, according to Variety. For now, access to Facebook Watch is available to a limited number of U.S. users in a test rollout, but any Facebook user can access “Ball in the Family” from its dedicated show page on the service.

Facebook is hoping that LaVar’s larger-than-life personality will draw viewers. The former athlete has made headlines for bragging ad nausea about his sons’ hoops skills, and even claiming that in his prime he would have been able to “kill Michael Jordan one-on-one.”

“We wanted to give our fans an unfiltered look into our lives and show them a side of us that isn’t typically seen,” LaVar Ball said in a statement. “We have a big community of fans on Facebook, so we’re excited our series is going to be on Watch. And who better to help us tell our story than Bunim-Murray Productions.” His official Facebook page has 112,000 followers.

Following the premiere of the first two episodes Thursday, new episodes will be available on Sundays, beginning Sept. 10. Viewers can add the show to their watchlist by following the “Ball in the Family” show page.

Watch a teaser for “Ball in the Family” below:

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