*On March 29 at 9 a.m. PST, the first trailer for Stephen King’s “It” hit the Internet. By midnight, it had set the record for the most viewed online trailer in a single day…ever.
Word of mouth and such headlines as Bossip’s “The Spooky Teaser Trailer For ‘It’ Is Full Of HELL & NAWL” helped the trailer clock 197 million global views within 24 hours of its release, surpassing previous record holder “The Fate of the Furious,” which drew 139 million upon its release in December.
Adapted from King’s hit 1986 novel and directed by Andres Muschietti, “It” follows seven children who are terrorized by the evil clown known as Pennywise, who takes advantage of the fears of its victims, disguising itself while tracking down prey.
Thirty localized versions of the trailer were released on Wednesday, notching more then 81 million views and 1.8 million-plus shares from U.S. Facebook instances alone. It rose to No. 1 on YouTube’s trending videos and remained there throughout the day.
The trailer also helped “It” trend on Twitter, under the hashtags “It,” “It Movie,” “Pennywise,” and the “Red Balloon Emoji.”
Watch the first trailer for Stephen King’s ‘It’ below ahead of its Sept. 8 release:
Via Movieweb:
Not only has Stephen King seen the movie and gave his glowing approval, but the studio is already moving ahead with the sequel, which could start filming any time now. According to the producers it has always been the plan to split IT into two movies, one focusing on the protagonists as kids and one focusing on them as adults, much like in the book.
