*Tretorn, the iconic Swedish lifestyle, footwear and outerwear brand will host a Nylite 50 Artist Series online sneaker auction and sweepstakes on eBay’s charity platform, eBay for Charity. This initiative commemorates 50 years of the classic Nylite sneaker and includes the work of André 3000 Benjamin and other artists.
The eBay for Charity campaign kicks off today with sweepstakes and will run until October 9. An auction of all 50 pairs of customized Nylite sneakers will launch October 30 and 100% of the proceeds will benefit Art Start and the Brooklyn United Music & Arts Program.
Tretorn has partnered with artists from around the world asking them to express themselves on the ultimate blank canvas: the Nylite sneaker. The sneakers for the special Nylite 50 Artist Series includes designs by André 3000 Benjamin, Jeff Staple, The Shoe Surgeon, Jayson Atienza, Adele Renault, Samara Shutter among others.
“The artist series has proven to be culturally relevant with artists and tastemakers participating from around the world,” said Natasha Fishman, EVP Marketing ABG, owner of the Tretorn brand. “We are thrilled to partner with eBay for Charity on this initiative and grateful for the opportunity to support young artists in need.”
eBay for Charity and Tretorn’s sweepstakes includes a chance to win a trip for two to ComplexCon, VIP passes to André 3000 Benjamin’s panel discussion, a meet-and-greet with the Grammy Award-winning recording artist and style icon, a pair of sneakers from André’s exclusive Tretorn collaboration capsule and a one of a kind cropped hoodie with original art drawn by André. The customized Nylite 50 Artist Series and André 3000 Benjamin’s exclusive Tretorn capsule collection will both be unveiled at ComplexCon in Long Beach, CA this November. After the sweepstakes, the custom sneakers of the Nylite 50 Artist Series will go up for auction on October 30.
“It’s hard to translate an idea,” André said in this video while drawing on the hoodie included in the sweepstakes grand prize. “’Cool’ can mean a lot of things, but if I draw you actually have something to go off, so sketching has really been a good communicator for me. A lot of what I’m bringing back is just childhood dreaming.”
Art Start nurtures the voices, hearts and minds of New York City’s underserved youth through consistent creative workshops inside homeless shelters, alternative to incarceration programs and partnering youth agencies. The Brooklyn United Music & Arts Program (BU) is a community-based organization that serves New York City youth. With a mission to provide inner city youth aged 5-21 with positive marching band experience while promoting the four pillars of: academic support, character development, skills building and performance opportunities.
Visit eBay.com/Tretorn from now until October 9 to enter the sweepstakes, and on October 30 to bid on the Tretorn Nylite 50 Artist Series auction.
To learn more about the Nylite 50 Artist Series, fans are encouraged to visit https://us.tretorn.com/nylite-50/artist-series.
About Tretorn
Tretorn is a Swedish outdoor-lifestyle brand that sits at the intersection of outdoor, fashion and sports. Fusing function and style, the brand’s simple and clean designs are perfect for everyday lifestyle. Tretorn offers footwear, hosiery, apparel, and outerwear for men, women and kids and tennis equipment. Tretorn is available in department stores and specialty retailers across Europe, North America and Japan and online worldwide at Tretorn.com. Tretorn is a trademark owned by ABG-Tretorn, LLC.
About eBay for Charity
eBay for Charity is a platform enabling members of the eBay community to connect with and support their favorite charities when they buy or sell in the U.S. and abroad. Sellers can donate up to 100 percent of the proceeds to a charity of their choice, while buyers can add a donation to their purchase during checkout. To date, more than $750 million dollars has been raised for charity by the eBay community.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates and builds the long-term value of more than 28 consumer brands by partnering with best-in-class manufacturers, wholesalers and retailers. Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops,
Our brands span a global retail footprint of more than 2,000 doors across luxury, specialty, outlets, department stores, shop-in-shops, ecommerce, mid-tier and mass channels. ABG is committed to transforming brands by delivering compelling product, content and immersive brand experiences. We plan and activate innovative marketing strategies to drive the success of our brands across all platforms including social and digital media, print, OOH, in-store and PR.
ABG’s global portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Aéropostale®, Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of Hollywood®, Frye®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey Freeman®, Hart Schaffner Marx®, Spyder®, Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®, Hind®. www.abg-nyc.com
About Art Start
For 25 years, Art Start has nurtured the voices, hearts and minds of New York City’s underserved youth through consistent creative workshops inside homeless shelters, alternative to incarceration programs, and partnering youth agencies. Though they face many obstacles, Art Start youth have dreams that far surpass their circumstances.
Art Start provides youth with opportunities for success by giving them tools, structure, support, and most importantly, a chance to be heard. Word about Art Start’s success has also received national media attention on The Oprah Winfrey Show, Bravo’s documentary Stories of Arts for Change, a mini-documentary by two-time Academy Award-winning director Barbara Kopple and the 2003 CBS special, “Fulfilling the Dream.” In 2009, The Sundance Channel debuted The Hip Hop Project, a feature-length documentary about Art Start’s
Art Start provides youth with opportunities for success by giving them tools, structure, support, and most importantly, a chance to be heard.
Word about Art Start’s success has also received national media attention on The Oprah Winfrey Show, Bravo’s documentary Stories of Arts for Change, a mini-documentary by two-time Academy Award-winning director Barbara Kopple and the 2003 CBS special, “Fulfilling the Dream.” In 2009, The Sundance Channel debuted The Hip Hop Project, a feature-length documentary about Art Start’s award- winning music program for teens in crisis. Additional features about Art Start have been published in the New York Daily News, The New York Times, MSNBC’s The Griot, Fox 5’s Good Day Street Talk, and radio stations 107.3 Lite FM, as well as National Public Radio.
About Brooklyn United Music & Arts Program
The Brooklyn United Music & Arts Program is a community-based organization that serves New York City youth. For young people, participation in the arts and sports not only aids in physical and intellectual development but fosters self-expression and creativity. Brooklyn United is focused on the development of youth through Academic Support, Character Development, Skills Building and Performance Opportunities. It is through these pillars that we strive to build strong, well-rounded, healthy, confident and capable young people.
source
Sunshine Sachs on behalf of eBay for Charity
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