*Even though she lost the French Open to Garbine Muguruza on Saturday, these are good times for Serena Williams. Yes they are. Did you know she earned $28.9 million over the past 12 months? If out math is correct, that would make her the world’s highest-paid female athlete over that span, unseating Maria Sharapova, who had held the title the past 11 years, according to Forbes.
Williams’ total career prize money of $77.6 million is more than twice as much as any other female athlete.
Because of her success as of late, marketers are also in love with Williams. She ranks second among active athletes, behind only LeBron James in the U.S., on Repucom’s CelebrityDBI, which tracks consumer perceptions of celebrities based on awareness, as well as seven attributes. Her 89% awareness level ranks in the top 3% of the nearly 4,000 celebrities Repucom follows, and she scores highly on the aspiration and influence attributes in particular.
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The Forbes article also notes that Williams, 34, added a new deal with JPMorgan Chase JPM +0.18% last year to be one of the faces of Chase ’s Mastery campaign, which highlights the bank’s digital products.
“There are a number of factors we take into consideration as we’re evaluating potential partnerships. Serena’s excellence on court, her work in the community and her following in pop culture are a few things that set her apart and are complementary to our brand,” says Frank Nakano, head of Sports and Entertainment for JPMorgan Chase.
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