*Adidas has just given Kanye West a re-up that expands their partnership beyond just Yeezy sneakers.
The sportswear company announced Wednesday the launch of adidas + KANYE WEST, an athleisure line comprised of footwear, as well as apparel and accessories.
“Kanye is a true creator who has the ability to see things others don’t. We are excited and honored to build on this partnership, and eagerly look forward to defining the future together,” said Eric Liedtke, adidas CMO in a press release. “With adidas + KANYE WEST we are exploring new territories by opening up the sports world to Kanye’s creativity. This is what adidas has always been about, empowering creators to create the new.”
The extended partnership arrives after a very successful two-year run, during which every Yeezy product sold out immediately. His last adidas item, the Yeezy 750 Boost, was released in January. Just 9,000 pairs of the $350 gray suede sneaks were released, and like its predecessors, many of them ended up on eBay selling for thousands.
Neither party revealed a timeline for release of the first products, but they did announce plans for the new brand to have its own “retail units,” a.k.a. stores.
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