*Michelle Obama faced online backlash following a viral post that labeled her comments about race, fashion, and consumer spending as hypocritical.
Political commentator Avery Daye sparked widespread discussion on X by claiming Obama denounced white-owned brands while wearing an expensive ensemble allegedly designed by a white creator. Daye’s post emphasized the outfit’s cost and the designer’s background to argue Obama’s actions contradicted her words. The message spread rapidly, often reshared without additional context, enabling the narrative to take hold across the platform.
Obama’s comments came from a Jan. 19, Storehouse & Friends conversation titled “Michelle Obama on Style, Identity, and the Power of Self-Definition.” While promoting her fashion book “The Look,” the former first lady discussed intentional spending and mindful fashion choices, especially when consumers have the means to support designers of color. She stated, “If I hear of someone whose fashion I like and I know that they’re a person of color, I try to make it a point. But the clothes have to be available. […] You know, I think we can all do some more to think about that balance in our wardrobes, you know?”
Michelle Obama urges women not to buy from white-owned brands… while wearing a $1,185 skirt created by a white designer.
Michelle Obama is a privileged racist hypocrite who hates white people. pic.twitter.com/jLiuib4Mk0
— Avery Daye (@AveryDaye) January 20, 2026
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Obama added, “What does our closet look like and who’s in it? Who are we supporting in it? You know, and I think if you have the money to buy Chanel, then you have the money to buy everybody. And so let us be mindful, I think would be my advice.”
The broader segment was titled “Supporting designers of color: what everyday women can do” and focused on challenges within the fashion industry. Obama noted the economic pressures many face, saying, “You know, so everybody’s on a budget. We are struggling in this economy right now. Designers of color are the first people to get hit. Women, smaller businesses, people who have not been established, who can’t weather the storm.”
She also emphasized balance, referencing a range of brands she has worn, and reiterated that her message centered on awareness rather than exclusion. Despite this context, online discussion largely shifted away from her words and focused instead on her clothing, fueling claims that were not reflected in the full conversation.
MORE NEWS ON EURWEB.COM: Michelle Obama’s Hair Remarks Trigger ‘White Hate’ Backlash | WATCH
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