*MadameNoire and HelloBeautiful teamed up for the return of iOne Digital’s Melanin Awards.
Per the outlet, the goal of the Melanin Awards is simple: “Celebrate and amplify the best Black-owned beauty brands with honest reviews from our editorial staff.”
Click here to explore and shop all the winning products of the 2022 Melanin Awards.
Meanwhile, La La Anthony is this year’s Newbie award winner and she speaks about her new hair brand, Inala, in the HelloBeautiful digital cover story.
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La La said Inala was conceived in her kitchen during the 2020 coronavirus pandemic.
“I was experimenting in the rice water space by looking at all the rice water DIYs,” she explains. “I saw a huge difference in my hair from rice water, but I noticed, it smells really bad. But the benefits are amazing. I kept thinking, how can I make this into something that people can use on a regular basis and see these same kinds of amazing results that I’m seeing from fermenting this rice in my own kitchen? And that’s how Inala started.”
Per the report, the Inala brand features three products: the “Power Potion,” “Reset Rinse,” and Triple Threat Tonic.”
“It is a hundred percent rice water complex with biotin and arginine and all kinds of vitamins and minerals for your hair. And I figured out a way to formulate it to where it has no scent, it doesn’t smell. It’s giving you all the benefits of rice water because the Inala formula is a hundred percent rice water complex,” said La La.
As the proud recipient of the “Newbie” award, La La said, “Like anything else in my career, I don’t do it for the accolades, but when you get ’em, it’s nice to know people are paying attention. People are seeing how amazing the brand is. People are seeing the confidence that it’s restoring in people’s lives.”
When it comes to defining beauty, the actress tells the outlet: “I think as women, we all have insecurities that aren’t necessarily connected to a breakup, divorce, or a man. We’re women and we have insecurities sometimes — whether it’s from social media or the pressures that we put on ourselves. I am human, I have days where I feel insecure, but I just remind myself this is just a moment, this is not indicative of who I am. I remind myself of all the positive things about myself or in my life and that’s where the affirmations or prayer or whatever someone does to make themselves feel good about themselves or worthy about themselves. To say I’m a hundred percent confident all the time and I don’t ever feel that, would not be me being, being honest.”
Read her full Hello Beautiful profile here.
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