*A viral AI-generated clip of Tom Cruise and Brad Pitt fighting has ignited concern in Hollywood over the future of the industry.
According to The Guardian, the 15-second video was created by Irish filmmaker Ruairí Robinson using Seedance 2, an AI video generator released by ByteDance. Robinson described the clip as the result of “2 line prompt in Seedance 2.”
Rhett Reese, co-writer of “Deadpool,” “Wolverine, Zombieland,” and “Now You See Me: Now You Don’t,” shared his reaction online: “I hate to say it. It’s likely over for us.” He added: “In next to no time, one person is going to be able to sit at a computer and create a movie indistinguishable from what Hollywood now releases. True, if that person is no good, it will suck. But if that person possesses Christopher Nolan’s talent and taste (and someone like that will rapidly come along), it will be tremendous.”
The clip has reignited discussions about AI, copyright, and creative control. The Motion Picture Association accused ByteDance of “unauthorised use of US copyrighted works on a massive scale.”
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MPA chair and CEO Charles Rivkin said: “By launching a service that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright law that protects the rights of creators and underpins millions of American jobs.”
AI systems are trained on publicly available and copyrighted material. This has prompted the creative industry to demand compensation and licensing frameworks for their content.
“It seems to me that the AI sector needs to come to the table with a ‘real offer’ that satisfies the creative industries. Otherwise we will have a decade of litigation and the destruction of an industry on which they depend,” said British filmmaker Beeban Kidron.
The AI fight clip underscores the tension between emerging technology and traditional filmmaking, highlighting urgent questions about copyright, creative ownership, and the future of Hollywood storytelling.
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