*Beyoncé‘s fight to obtain a trademark for the name of her daughter has come to end, with the music superstar scoring the victory.
The win marks the end of a 12-year battle that started found Beyoncé and her husband Jay-Z going to court against the owner of a Wisconsin-based clothing store where her child, Blue Ivy Carter, was even born.
Despite initial efforts to trademark Blue Ivy’s name, the store owner thwarted the attempt by already claiming the Blue Ivy trademark.
From there, it was on as a legal war emerged to get Blue Ivy’s name trademarked.
Chronicling the back and forth, per The U.S. Sun, Sandra Rose mentioned the involvement of Beyoncé’s BGK Trademark Holdings LLC, which applied for the Blue Ivy trademark at the U.S. Patent and Trademark Office.
Scroll to continue reading
But the company’s effort was ultimately unsuccessful, thanks to Veronica Morales, a wedding planner from Massachusetts. Morales’ opposition stemmed from her business operating under the named Blue Ivy Events since September 2009, according to paperwork associated with the case.
In 2020T, a tribunal addressed the dispute between the parties, As it turned out, the USPTO rejected Morales’ complaints and ruled the two Blue Ivys were not enough alike. Beyoncé won that battle, but her lawyers dropped the ball by not continuing with the application to trademark the Blue Ivy name. As a result, the form was abandoned
Despite Beyoncé’s legal victory in that situation, her lawyers never continued with the application, which was eventually abandoned.
In November 2023, the entertainer revisited the trademark issue again but was met with resistance when an examiner issued a tentative ruling, stemming from a Wisconsin clothing store having a Blue Ivy logo.
With the court ruling in her favor, Beyoncé is finally clear to register the trademark for her daughter’s name.
MORE NEWS ON EURWEB: Turbulent Times: Beyoncé Faces Divorce Rumors Amidst Jay-Z’s Legal Scandals
