*Tennis icon Serena Williams ventures into the beauty industry with her new makeup brand, designed for an “active” lifestyle.
Williams announced Wyn (pronounced “win”) Beauty on Thursday, with 91 shades across ten distinct products in the face, lip and eye categories, per the news release.
“I’m so excited to introduce WYN BEAUTY to the world,” said Williams.
“To me, beauty has always been about self-expression and stepping into the best version of myself. Throughout my career, I was always searching for makeup that looked good after hours on the court, mixing products myself and creating my own formulas while traveling the world,” she continued.
“As I evolved and remained active both on and off the court, I needed products I could apply at 7am before a full day of meetings, spending time with my kids, making time for the things I love and still look good at the end of the day. I needed makeup that could truly move with me. That’s the intention behind WYN BEAUTY – for people to live in it every single day of their lives and enhance the beauty they already have,” Williams added.
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The line features a variety of products, and prices range from $18 to $29.
The products are available on the Wyn Beauty website and at over 600 Ulta Beauty retail stores in the U.S. and Ulta.com.
In an interview with People, Williams said the brand was six years in the making.
“When I would travel to places 20 years ago before 40 shades of foundation existed, I had to be the biggest advocate for my makeup,” Williams told the publication.
“I’ve always been into beauty,” she said. “But when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours. You move and sweat a lot, and you wipe everything away.”
READ MORE: Serena Williams Donates Her ‘Super Soldier’ Breast Milk to Mothers in Need | Video
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