*Just in time for the holiday season, Anboran announced that it has completed a deal with licensed apparel maker Mad Engine Global to have its line of branded apparel products available online at major retailers. Anboran is the publisher of original fairy tales focused around Black characters, including Changing Beautiful, The Candlemaker and the Moon, Restoring Joy, Everla and the Stone Prince, and The Hairless Bear.
Now Anboran’s apparel featuring its hit characters will be available online at Walmart, Target, Amazon, Hot Topic, and BoxLunch, with plans to also be available on the Kohl’s website in 2023.
“We are excited to partner with Mad Engine Global to bring Anboran apparel to retail,” said Ronnie Anderson Jr., the founder and author of the Anboran fairy tale series. “Partnering with Mad Engine, the country’s leader in licensed apparel products will help us accelerate this push.”
Anderson says that licensing his characters for children’s apparel has been the next step in Anboran’s growth as a brand. “After I published the picture books, I wanted to make it all come alive. The apparel products are for all children, and it is important that these characters provide children of color in particular with a true sense of belonging.”
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Ronnie Anderson Jr., a certified laboratory scientist, and father of three girls saw a need for fairy tales for young children featuring characters of color when looking for stories to read to his children. As a scientist, creating something from scratch came naturally – when he could not find fairytales for his daughters, he decided to write his own.
After work, and putting his children to bed, Anderson began authoring his own stories featuring people of color. He engaged an illustrator and published his first book, the anthology Five Amazing Fairytales, in 2018. Since then, Anderson has collaborated with illustrator Seda Coskun to expand the original tales into their storybooks.
The success of those stories led the two to collaborate on other original tales set in the magical land of Anboran. Among the company’s beautifully illustrated titles are Changing Beautiful, The Candlemaker And the Moon, Restoring Joy, Everla and the Stone Prince, and The Hairless Bear. The books are available at the company’s website Anboran.com as well as at Barnesandnoble.com.
Children and their parents can experience the magical world of Anboran not only through books but through beautifully rendered clothing and accessories featuring Black princesses and other characters. Available cotton-blend apparel for children, youth, and adults, which include images of Princess Beautiful, Prince Sakima, and logos from Changing Beautiful, Five Amazing Fairytales, as well as Everla and the Stone Prince, in a range of colors and sizes to suit everyone’s taste. With gift-giving selections perfect for Christmas, Kwanzaa, birthdays, and more.
For more about Anboran, visit Anboran.com.
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