*Sip’in on Cali Red! Laid back!
Today, Snoop Dogg brings his signature Cali style to 19 Crimes, the pioneering Australian wine brand that first used augmented reality to bring their labels to life, with the introduction of Snoop Cali Red.
The red blend marks a new chapter for 19 Crimes, with Snoop bringing the first ever California bottling. The hip hop icon embodies the same spirit of rule breaking, culture creating, and overcoming adversity that inspired 19 Crimes’ original cast of rebellious heroes, stated the brand.
In conjunction with the launch, 19 Crimes will donate $100,000 to the NAACP Legal Fund. As protests sparked across all 50 states, over 10,000 people have been arrested nationwide for participating and breaking curfews – simply exercising their rights as a US citizen. The NAACP Legal Fund has stood up to support these people.
“We are proud to support the NAACP in their fight to seek justice for people who are unfairly facing incarceration, for simply expressing the same outrage that we all now feel,” explained John Wardley, Vice President Marketing Treasury Wine Estates. In addition, the 19 Crimes team is working with the NAACP on a longer-term plan to provide continued support.
Launching with AR in which Snoop speaks to you from the label, the $12 a bottle Snoop Cali Red is sure to liven up any table!
Color: Dark purple with rich berry
Nose: Ripe black fruit, accented with distinct, smoky, American oak aromas of vanilla and hazelnut.
Palate: Full and dense, with strong black & blue fruit from the Petite Sirah, complemented by bright red, slightly candied fruit in the background from the Zinfandel. The dark toasted oak integrates these flavors and finishes on a slightly sweet note.
Harvest Date: September 24, 2019 and October 4, 2019
Acidity: 5.88 g/L
Bottling Date: July 2020
Peak Drinking: Now
Grape Variety: 65% Petite Sirah,30% Zinfandel, 5% Merlot
Region: Lodi, CA
19 Crimes is a brand that was built on authentic stories of rebellion, defiance, loyalty and perseverance. In 1788, banishment to Australia from the UK became the punishment of choice. If you broke any one of the 19 Crimes, you sailed on a harrowing journey where months later your fate awaited. Times were tough but these individuals were tougher and they overcame adversity and insurmountable odds to ultimately claim redemption.
For more Snoop Cali Red and the multi-year partnership follow @19crimes | #tasteredemption