*Sales of the record-breaking Popeyes chicken sandwich have reportedly “stabilized,” following months of mayhem across the nation in late 2019.
According to thrillist.com, “CEO Dan Accordino of Carrols Restaurant Group, which owns over 1,000 Popeyes and Burger King locations, recently said at the ICR Conference that average daily orders for both the fried chicken sandwich and plant-based Whopper have decreased, with the latter down from 32 to 28 a day,” the outlet writes.
Popeyes launched its spicy fried chicken sandwich on Aug. 12, served with pickles and a buttered brioche bun, and at the time, there was much comparison to the Chick-fil-A chicken sandwich.
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There wasn’t much chatter about the Popeyes sandwich on social media until Chick-fil-A, the biggest chicken chain in the U.S. by sales, alluded to it in a tweet that said “Bun + Chicken + Pickles = all the [heart] for the original” about its own signature chicken sandwich, CNBC.com reported.
Popeyes replied, asking the Atlanta-based company “… y’all good?”
Chick-fil-A did not respond, but other fast food eateries joined in to boast about their own signature chicken sandwiches, including Wendy’s and Shake Shack.
Apex Marketing Group released a report estimating Popeyes received $23.25 million in equivalent ad value, across digital, print, social, TV, and radio in just 11 days. Much of the hype credited to Black Twitter users chiming in on the great chicken sandwich debate, crowning Popeyes the winner.
The locations were selling upwards of 1,000 orders a day.
Popeyes re-released the chicken sandwich in November after it quickly sold out nationwide over the summer.