(Source: Getty Images North America)
*Tyra Banks famously coined the term Smize, meaning to smile with your eyes. Now the model, producer and entrepreneur is set to slap the phrase on her own range of desserts.
According to TMZ, the “America’s Next Top Model” host has applied to trademark “Smize Cream” for her favorite ice cream treats. The outlet obtained a copy of the legal documents but there’s no further details on the desserts line.
This latest business venture follows previous reports that Tyra has changed her moniker to “BanX,” to signify her return to modeling after quitting the biz in 2005.
“Mononyms are exciting in the industry,” she said in her Sports Illustrated Swimsuit cover spread earlier this year. “But usually models use their first names, like Iman. I want to flip the script and go by my last name. I’m taking something familiar and making it new. I’m older, wiser now and thicker.”
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This is for everybody that has been told that they are not good enough because of their body, their age, their everything. #BanX is here to tell you that you ARE friggin’ fierce no matter what anybody says!
Drop mic now!@SI_Swimsuit 2019 pic.twitter.com/bgUqGunhAe— Tyra Banks (@tyrabanks) May 8, 2019
Sharing a snap from her SI shoot on Instagram, Tyra admitted: “I thought I needed to drop 30 pounds. I thought I had to look the same. Then the ice cream called my name.
“Yep, all flavors. From Butter Pecan to Matcha to Coffee. I love me some ice cream and I just couldn’t say no to it when I heard it calling. “TyTy, Come eat me…” from my mom’s freezer.
“So, this is me in @si_swimsuit today. Ice Screaming from mountain tops, “Screw cookie cutter beauty!” Yes, we should exercise. Stay healthy. Take our vitamins.
“But sometimes we can give ourselves permission to work out with a scoop of frozen deliciousness in our hands.”
Tyra returned to the cover of the Sports Illustrated Swimsuit issue at the age of 45, 22 years after she made history as the first Black model to grace the cover of the publication. The shoot came 14 years after she officially retired from the modeling industry.
BanX noted in an Instagram video posted by the magazine that she “never thought it would be possible to be 45 years old and on the cover of this magazine again.”
In a tweet sharing the news of her SI return, she noted: “This is for everybody that has been told that they are not good enough because of their body, their age, their everything.
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