(April 26, 2019 – Source: Getty Images North America)
*Jay-Z is expanding his business portfolio by joining the California-based cannabis company Caliva as Chief Brand Strategist as part of a new multi-year partnership.
The rapper detailed his role in a statement Tuesday, noting that he will help the company with creative decisions, outreach efforts and strategy — focusing on the social justice issues surrounding legalization, Rolling Stone reports.
Per a statement, Jay’s efforts will include “advocacy, job training and overall employee and workforce development.”
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Shawn “Jay-Z” Carter enters into long-term partnership with Caliva, named Chief Brand Strategist. To learn more, visit https://t.co/yqA9lP3HvU. pic.twitter.com/GbAoEQKV0n
— Caliva (@gocaliva) July 9, 2019
“Anything I do, I want to do correctly and at the highest level,” Jay-Z said in a statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
After conducting an extensive search to find the perfect partner in the cannabis industry, Jay-Z reached out to Caliva.
“For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis,” says Caliva CEO, Dennis O’Malley. “To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”
Jigga is the latest rapper to enter the legal marijuana business. He joins the likes of Snoop Dogg, 2 Chainz, Wiz Khalifa, Freddie Gibbs and Juicy J and Cypress Hill’s B-Real.
In related news, Michael Eric Dyson revealed in an exclusive interview with Entertainment Weekly his plans to write about Jay’s journey in a book titled, “Jay-Z: Made in America.” The book is currently available for pre-order and will hit the shelves Nov. 26.
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