*To celebrate the 20th anniversary of Sisqo’s debut solo album “Unleash the Dragon,” the singer spoke with Def Jam Recording about how the project’s standout track the “Thong Song,” was very lucrative for Victoria’s Secret.
“Once I realized how big the song was. I was like we need to go and talk to Victoria’s Secret. But everything was moving so fast, it got away from us. By the time the song had blown up, we went to go have a meeting with Victoria’s Secret,” Sisqo recalled. “They were like, ‘As much as we love the song, and you seem like a great guy … but thong sales have already gone up 80%. They had got their bag already. But fast forward 20 years later and we laughed all the way to the bank too.'”
As noted by Complex, Sisqo also recounted the first time the saw a thong, and how his friend helped him come up with some of the famous lines on the track, such as “Dumps like a truck.”
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Right on my Born Day.? https://t.co/2n4aPB6XJW pic.twitter.com/5eY6T5e4PG
— SisQó (@OfficialSisQo) November 5, 2019
“I meet this girl, and I wasn’t married or nothing back then, so we get back to the crib, and you know, I’m rounding second base and next thing you know she starts to come up out of her clothes and I see this … this … THING. I was like, ‘What is that?!’ She was like, ‘It’s a thong!’ I was like, ‘A THONG?!’ … The next day I call all my boys and I’m like, ‘Gather around let me tell you tale. I saw this THING. It was like dental floss, but it was underwear. She called it a thong.’
“… The next day I’m working on the song. My boy comes in like he just saw an accident or something. He’s like, ‘Yo turn off the music! I went out with this girl last night and guess what she gave me? When we got back to the crib, she gave me that thong-tha-thong-thong-thong.’ He literally said it just like that. And I was rolling, I thought it was so funny. He was like, ‘Plus she had them dumps.’ I was like, ‘Dumps? Like a dump truck? Like she was backing it up on you?’ He said, ‘Exactamundo.'”
The artist also noted how they had to film the video in way to ensure the FCC didn’t object.
“If you notice when we do show thongs, it’s upside down. I was like, ‘You can’t have a song called ‘Thong Song’ and not show any thongs in the video,'” he said. “They were like, ‘The FCC won’t let us show them.’ I was like, ‘What if you shot the girls upside down? Then technically it’s not a thong.’ That’s why on the beach we shoot at that angle, and we got away with it. And once we got away with that, it’s like we opened the floodgates for how much booty you can show in a video.”
You can read Sisqo’s full oral history of the “Thong Song” here.
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