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Biggie’s Son CJ Wallace Launches Cannabis Brand, Think BIG



notorious big

*CJ Wallace, the son of the Notorious B.I.G., has launched his own cannabis brand, Think BIG, along with seasoned entrepreneur Willie Mack and his stepfather, music executive Todd Russaw, reports.

The outlet recently chopped it up with Biggie’s only son about building off of his father’s legacy to create his own lane. Below are some highlights from their conversation.

via BET:  

First things first, let’s talk strains. Think BIG’s initial launch product is impeccably packaged pre-rolls in a decorative cigar box named Frank White, a nod to one of Biggie’s many aliases.

The pre-rolls consist of a blend of three strains of marijuana: Orange Sherbet, Banjo, and Rattlesnake Sour Diesel from Lowell Farm’s signature sun-grown California cannabis.


“One of [the strains] is a hybrid. So you’re not too tired or too upbeat. It’s like right in the middle. Great for creative people who want to be in the studio and not want to go to sleep immediately. You know what I mean?” CJ explains.

“It definitely inspires creativity. Gets you off the couch. And definitely gets you more talkative. Just makes you want to share and come up with new ideas.”

“Since I started really acting and taking my music more seriously, people were always like, ‘Well, what are you going to do? Acting or music?’ And I’ve always answered that, like, ‘I can’t choose one!’ So with this I want to involve as many lanes, fashion, cannabis and so much more. It’s really a complete lifestyle [collaboration]. Ultimately, making Think BIG the storyteller. We want to create new ways of advocating for cannabis as use for creativity, for contemplation, but also for criminal and social justice.”

“Because of the heritage and legacy we stand on, for us it’s bigger than just cannabis and always is bigger than just fashion and music. It’s like how do we tell new stories about who his dad was, and also how do we inspire more people to get involved?” Willie chimes in.

“The war on drugs has taken away generations of our people. We’ve got to create to build on that,” he adds. “We need to build the wealth that we’ve lost and give wealth back. Otherwise you’re making cash in neighborhoods that already do that.”


kicks - cj wallace

CJ Wallace

According to the reports, ten percent of the proceeds from sales are donated to the Prison Arts Project, which helps bring the arts into prisons to help inmates build upon a skill set that can be applied in the workforce upon release.

CJ says he has a lot of ideas for his Think BIG brand, and hopes to roll out new products this fall, including CBD items and edibles.

“There’s a compound, I want to say CBG. It’s mostly really good for weight loss and appetite suppression, which is crazy,” Willie notes.

“Like people always ask me, like, ‘How did you lose all this weight?’ I’m like, ‘I started smoking crazy.’ Weed helps control my appetite and eat smaller portions. Sometimes I just forget to eat just cause I be high,” says CJ.

“I guess just the stigma of getting the munchies is so prevalent. It’s like certain strains do certain things to our body, and we just don’t know. And also we are in California where like it is the best weed, yeah, we have so much variety. That’s such a part of our way of life there going to the dispensary.

You’re like, I want something to help me sleep, but I also want something that’s going to help me work out and I want something for my post workout recovery. There’s a girl who might want something to help her with her PMS and a mom who wants something to help her with arthritis. So having that variety, and knowing there’s a company that is actually looking to solve those problems, I think is the biggest difference between, you know, the new East Coast, West Coast for you.”

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Apple News

Is Pres. Elect Biden Obama’s 3rd Term? & What 44 Said About Black America’s Progress Under His Watch on ‘Breakfast Club’ (VIDEO)




Charlamagne Tha God - Barack Obama
Charlamagne Tha God - Barack Obama

Charlamagne Tha God – Barack Obama

*Attorney Antonio Moore discusses the recent Obama Breakfast Club interview during his Book tour.

Moore harshly critiques the interview of Pres. Obama performed by Charlamagne, DJ Envy and Angela Yee.

He also looks closer at President Elect Joe Biden’s cabinet picks and measures them again Barack Obama & Bill Clinton’s prior administrations.

MORE NEWS: Ripped in Their 50s! Mike Tyson and Roy Jones Strip Down for Weigh-in / WATCH

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The Virtual United Negro College Fund Tour Heads to NY, DC & NJ on Fri & Sat-Nov. 20 & 21 (EUR EXCLUSIVE!)




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*African American students interested in going to college can attend the United Negro College Fund’s (UNCF) Fall 2020 virtual Empower Me Tour. Set for this Friday and Saturday (November 20 & 21, 2020), New York, District of Columbia, and New Jersey will be repped. (This year’s tour kicked off earlier this month in Wisconsin and Illinois). To register, go here.

The Empower Me Tour is an extension of the goals of the UNCF. Founded in 1944, the UNCF, a non-profit, has raised more than $5 billion and helped more than 500,000 students attend 37 private historically Black colleges and universities (HBCUs).

The EUR caught up with Stacey Lee, the tour’s director for four years, who discussed the importance of the event.

“The UNCF is the nation’s largest provider of education support to minority students,” said Lee. “The Empowerment Tour has been executed for the past 12 years and last year along we offered over $12 million dollars in scholarships.”

MORE NEWS/RELATED: BMEE Authors: Urgent Steps Are Necessary to Address Implicit Bias in Early Education  

staceylee uncf

Stacey Lee, director of the Empower Me Tour. (Photo credit: UNCF)

Lee continued, “I think the great thing is that during these times, even with COVID-19, is that a number of corporations (Wells Fargo/P&/FedEx/Disney/Goldman Sachs) and donors have really been providing opportunity and financial access to our schools and students.”

The tour is packed with information and resources so that students and parents have the right tools to make informed decisions.

“It’s a free event that provides educational support, scholarships, interviews with colleges, empowerment, and information on how to get to and through college. We also provide this information for parents as well. We have a parent section that focuses on financial aid and the things you need to get your students to college.”

emt offering

Source: Empower Me Tour

Lee continued, “Sometimes we have students that don’t realize that they can attend college. They can receive scholarships. Some of them don’t even know what an HBCU is. So, it’s inspirational for me to see these students receive this information and the excitement that’s around this tour.”

In addition to college information, panel sessions on issues affecting the community will also take place. Legendary rapper Bun B will be part of a special My Black Is Beautiful panel. The panel will have discussions with girls and boys and the MC will lead the male portion.

“It’s about empowerment,” Bun B told the EUR. “It’s vital for us to lift each other up and amplify each other’s voices. We just talk about now what that role is in this COVID world. And with everything that we are seeing with young Black men on television, we want to keep them motivated and centered. We want to make sure that they are not discouraged in this moment.”

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Legendary rapper Bun B is a panelist at the Empower Me Tour. (Photo credit: UNCF)

Ever since Kamala Harris threw her hat into the presidential race and elected vice president of the United States, a spotlight has shined on the fact that she’s an HBCU grad (Howard University) and member of the African American sorority Alpha Kappa Alpha. These facts are not lost on the UNCF.

“Kamala has really boosted people’s awareness about HBCUs and (African American sororities) and the type of people that come out of HBCUs. HBCUS have also provided so many people from science, mathematics, and engineering programs (STEM).”

Bun B added, “We have more than enough examples to show you how beneficial an education from an HBCU can be. So, there is no reason to not be a part of an HBCU because the world is just as available to you as it is for anyone else attending any other type of university.”

Register for the virtual Empower Me Tour on November 20 & 21, 2020 here. Spring tour dates will be announced soon. For general information on the United Negro College Fund, go here.

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(Photo credit: UNCF)

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Apple News

New Music Buzz: Jazzy Rita Shelby’s ‘Goodbye 2020’



Goodbye 2020 Jazzy Rita Shelby
Goodbye 2020 Jazzy Rita Shelby

After all that’s happened this year, it’s time to say Goodbye 2020. New single available by Jazzy Rita Shelby at most digital platforms.

*SB Music presents “Goodbye 2020” a new single for the times we are in.

“Goodbye 2020” is performed by Jazzy Rita Shelby and written by Miss Shelby (ASCAP) and Eddie Lawrence Miller (BMI).

It’s the perfect anthem to end a year that has impacted the globe.

Jazzy Rita Shelby Goodbye 2020 looking up - Copy

Jazzy Rita Shelby is fed up with this year and elated about her new single “Goodbye 2020.” Avail now from SB Music (Written by L. Shelby & E. Miller)

EURweb’s Jazzy Rita is also a prolific lyricist who has teamed up with Eddie Miller for “Goodbye 2020” because it was timely and convenient for the birth of a song such as this.

Eddie Miller is a coveted keyboardist & vocalist who performs regularly with Brian Culbertson and he’s the Rhodes Festival musical director. Jazzy Rita rose to notoriety as host & performer at The Starlight Jazz Serenade, an annual benefit concert in North Hollywood with an A list of stars.  As a teen Miss Shelby was inspired to write songs by the legendary David Porter.

This year has been a year like no other.  “Goodbye 2020” is an ode to the world for the year that we have seen and the hope that lies ahead.  Radio Programmers click here for adds.

MORE NEWS: THE REAL: The Ladies’ Experience With Stereotypes in Hollywood. Plus, Cheryl Hines Is Here!

“Goodbye 2020” is released on the SB Music label and was recorded at Wishing Wells Studio in Canoga Park, CA.  Willie Daniels and Mildred Black perform background vocals along with Jazzy Rita.  The video is produced & directed by Jazzy Rita (LaRita Shelby), filmed & edited by Reggie Simon of Simon Vision Media, with wardrobe styling by Jazzy Rita and Poet Roni Girl’s Army Couture.  “Goodbye 2020” is available on most digital platforms.  Click here to listen on Spotify.


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