*Kraft wants to help moms take a break on Mother’s Day by offering to pay up to $100 to cover expenses for babysitters hired this Sunday, May 12.
The American food company says moms deserves a day of “No meltdowns, no diaper changes and no going to the bathroom with kids pounding on the door.”
“Mother’s Day is a day to celebrate Mom in all of her greatness, but we know the holiday doesn’t stop the challenges of motherhood — temper tantrums, sleepless nights and picky eaters,” said Sergio Eleuterio, head of marketing for Kraft. “With Kraft Mother’s Day Away, we are giving moms across the country the chance to have what they secretly really want: some time for themselves.”
The best #MothersDay gift? The gift of nothing. No diapers, no meltdowns… Spend the day however you want, Mom. All the juicy details at https://t.co/ErUyoCa0k4 #KraftMothersDayAway
— Kraft (@KraftBrand) May 7, 2019
via People:
The promotion ends at 11:59 p.m. ET on May 19, or until the funds run out, whichever comes sooner, and is limited to one reimbursement per household.
Suggestions on what to do with a kid-free Mother’s Day? Kraft recommends brunching at a restaurant that isn’t kid-friendly, shopping, enjoying uninterrupted conversation or simply soaking in some alone time.
The company released a video explaining the campaign, encouraging moms to “leave the mothering to someone else and enjoy a day of no meltdowns, no diaper changes and no going to the bathroom with kids pounding on the door.”
“Mother’s Day is great for love and appreciation and macaroni jewelry,” says a mom in the video. “But it isn’t so great at giving moms what they actually need: which is the gift of not being needed. This Mother’s Day, Kraft is giving moms just that.”
Mothers who would like to enter can upload the receipt or invoice of the babysitter payment to www.kraftmothersdayaway.com. The company says reimbursements could take six to eight weeks to process.
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