*Iconic Los Angeles based restaurant Roscoe’s House of Chicken N’ Waffles took over Coachella Valley for the first time ever. The Roscoe’s After Dark (RAD) Pop- Up restaurant took place weekend 1 at Spotlight 29 Casino, one of the most popular casinos in Coachella Valley. Produced by Los Angeles based marketing and event experts, 20Young, this event was for sure a festival favorite.
The Roscoe’s After Dark neon light was officially lit on Friday, April 13 at 8 pm and the much anticipated pop-up restaurant was open for business. Meanwhile, festival-goers started lining up to receive their wristbands for the intimate VIP exclusive event starting at 11 pm both nights and went until the wee hours of the morning.
The VIP experience was an invite-only event serving Libre Tequila mixed cocktails like the Spa Water https://www.librespirits.com/, Roscoe’s custom menu featuring the Bey-gan (inspired by Beyonce, powered by the Bey Hive), and the unveiling of the Coachella special – a soft waffle cone with succulent strips of crispy chicken! The RAD Coachella survival kits were provided by Curls (https://www.curls.biz/ ) and also included the most amazing skin cream by SKLEER https://skleer.com/, Rouse Condoms https://rousecondoms.com/, and an all-natural pain reliever Zen Relief Balm https://www.zenpainreliever.com/.
Festival-goers partied to sounds by DJ Snoopadelic/Snoop Dogg (headlining Friday) and DJ Esco (headlining Saturday). Partnering with Merry Jane Media and Uber Eats, guests were able to order these options through the app with delivery! In addition to the indoor event space, the Casino introduced Village 29 https://www.village29.com where pop-up lodging was provided for festival goers.
The outdoor space included modern, sleek pop-up crash pads, RV rentals, and safari glamping tents, for a Festival style staycation! RAD was definitely one for the “Coachella Bests” memorable events and fans are already anticipating when the RAD neon sign will be lite again.
About 20Young Marketing + Events
20Young is the marketing solution for brands to connect with their customers through experiential events with the creation of relatable content, expressive media, interactive technology and sourcing new and exciting vendors to create unique event experiences that will leave lasting impressions.
About Spotlight 29 Casino
Spotlight 29 Casino is located in Coachella Valley, featuring 1,600 of the hottest and most popular slots, world-class table games, delicious dining options and a 2,200-seat Spotlight Showroom. Spotlight 29 Casino is owned and operated by the Twenty-Nine Palms Band of Mission Indians, a federally-recognized tribe with reservations in Coachella and 29 Palms, California. Its entrepreneurial ventures include Tortoise Rock Casino, Village 29 RV Campground and its newest venture, Coachella Crossroads, an outdoor event, and recreation venue. Spotlight 29 Casino is only minutes from Palm Springs, located just off of Interstate 10 at Dillon Road. For more information, go to https://www.Spotlight29.com or call 760-775-5566. Follow Spotlight 29 Casino on Facebook, Twitter, and Instagram #Spotlight29Casino.
About Roscoe’s House of Chicken N’ Waffles
Roscoe’s House of Chicken N’ Waffles, helmed by The Los Angeles Times as a Culinary Institution, the iconic food chain has been internationally recognized and is beloved by the likes of many in TV, film, sports, politics, and music. Celebrating over 40 years of influence on American Cuisine, the restaurant’s crafty menu selection has a sizeable impact globally. Roscoe’s cross-cultural authenticity continues to make it a top choice when it comes to chicken and waffles. The Roscoe’s brand is the perfect blend of pop-culture, celebrity sitings, great food regardless of the time of day and remains one of the worlds top soul food restaurant chains.
(Photos by Arnold Turner AP)
source:
Erica Hill
[email protected]
