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M.A.C Cosmetics to Release New Aaliyah Collection in June; Promo Campaign Seeks Participants

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*By popular demand, M.A.C Cosmetics has turned to late R&B artist Aaliyah for its next celeb-linked collection.

The Aaliyah for M.A.C collection will drop online June 20 and in stores on June 21, the company announced Sunday (April 1). The release will be supported with a promotional campaign designed to honor the star’s creativity and impact on pop culture.

To promote the Aaliyah line, M.A.C has announced a casting call to create an “A-Z of Aaliyah” short film tied to the launch.

To participate, fans just have to post a video or photo showing how Aaliyah inspired them using the hashtags #AtoZofAaliyah and #AaliyahforMAC.

Similar to the M.A.C x Selena collection, the Aaliyah for M.A.C collection began as a fan-driven change.org petition that was eventually endorsed by her brother, Rashad Haughton, her friend/mentor Missy Elliott and her makeup artist Eric Ferrell. The petition received 26,200 signatures, causing M.A.C to take action.

Aaliyah’s favorite M.A.C products were reportedly the lipsticks in Chelsea (brick red) and Cherish (pink-beige), lipliner in Chestnut (chocolate brown), and eyeshadow in Espresso (dark brown).

The first product revealed is a lipstick with a coffee shade very much in line with her preferred palette:

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