*LOS ANGELES — Leading cannabis lifestyle media and brand platform PRØHBTD has teamed up with premium, multi-platform digital media company All Def Media (ADM), to co-produce and distribute original content. Through both short- and long-form content, the two platforms have agreed to co-create original, cannabis driven programming that falls within three categories: comedy, music and social justice. Additionally, PRØHBTD and ADM will work in tandem on multi-dimensional sponsorships with global advertising partners.
ADM, which produces and distributes viral, digestible original content through its own media properties, social channels, traditional and premium television, is the fastest growing media brand in urban youth programming, with over 300 million subscribers and fans monthly across social media channels. Partnering with PRØHBTD—the first and largest multi-platform video network in the cannabis industry which reaches an available audience of 100+ million people—marries the worlds of hip-hop, culture, social justice and cannabis, in order to empower creators and propel creative communities forward.
“Hip-hop transcends age, class, gender and drives a lot of our global culture, from the shows we watch to the clothes we wear,” said Chris Blackwell, Co-president and Chief Digital Officer at All Def Media. “All Def Media is all about using that truth to create content that reflects people’s realities and lets creatives express themselves. PRØHBTD is also pushing boundaries as one of the biggest advocates for unprohibited, free expression, and we’re excited about what we’ll be able to create together.”
Drake Sutton-Shearer, CEO of PRØHBTD adds “Chris and the team at All Def have established a cultural voice with purpose that entertains and informs millions of people around the world. The topics of social justice and freedom of expression are as vital to keeping the truth alive as much as comedy can help us to laugh at ourselves, so we look forward to producing new and relevant content together.”
Both PRØHBTD and All Def have carved out particular niches within their respective spaces in the marketplace and together, are reimaging cultural content for global audiences.
About PRØHBTD:
PRØHBTD is leading cannabis from the black market to the supermarket. The company has built a first-of-its-kind cannabis ecosystem that includes a brand creation and product development platform complemented by an original content studio. Additionally, PRØHBTD created the first and largest multi-platform video distribution network in the cannabis industry reaching, an available audience of 100+ million people.
PRØHBTD is recognized as the exclusive global cannabis partner of Advertising Week and Entrepreneur Magazine. The company is venture backed with $12 Million in funding and has offices in Los Angeles, New York, Toronto, and Vancouver. Learn more at www.prohbtd.com and www.prohbtdmedia.com.
About All Def Media:
All Def Media (ADM) is a multi-platform media company and online community that harnesses the cultural power of Hip-Hop Music and Comedy to create viral, original content that entertains and drives social change. The company produces and distributes short- and long-form content, attracting 250 million unique video videos among a social audience of 160 million each month through YouTube, Facebook/Instagram, Snapchat, TV, live events and brand partnerships. ADM teams up with brands, music studios, talent agencies and recording labels like CAA, Universal Music Group, Warner Bros. and Snapchat to grow its content franchise, which includes Roast Me, the #6 show on Facebook Dad Jokes, HBO’s All Def Comedy, Squadd Live, Arts & Raps, Traffic Jams and The Crate. Headquartered in downtown Los Angeles with offices in New York, All Def Media is the fastest growing media brand in hip-hop programming.
source:
Amaris Jones
AmarisWorks, Founder & CEO
[email protected]
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