*CoverGirl spokeswoman Issa Rae is among the famous faces tapped to promote their TruBlend Matte Made foundation, boasting 40 shades, ranging from fair to deep.
Following the trend of bringing more shades to customers of color sparked by Rihanna’s Fenty Beauty, CoverGirl announced last month that Matte Made would add 26 additional shades to their existing TruBlend foundation family, priced from $8.49-$11.49. It bills itself as the first drugstore beauty brand to offer such a diverse and inclusive line.
Rae, 33, wrote on Twitter Monday that she “had so much fun being a part of @COVERGIRL’s #TruBlendMatteMade campaign. This foundation is [fire] – transfer resistant, pore minimizing with 12-hour comfort matte and oil control—all in 40 beautiful shades. Inspired by the infinite, made for you.”
The self-described “drugstore beauty shopper” also told PeopleStyle that she’s personally excited about these 40 shades, particularly because she’s felt “left out” not only in Hollywood but “every day” as an African American woman.
“Lucky for me I grew up with a lot of representation, so I knew it was possible, but I can’t imagine younger generations not seeing themselves,” she added.
Rae continued, “That there’s so much attention being paid to making sure that people are being included and represented, and CoverGirl is making that a priority and I feel like I can get behind that. This particular foundation and the messaging overall has people embracing who they are and their individuality in a way that’s really being celebrated right now.”
The creator of “Insecure” joins 70-year-old model Maye Musk and professional motorcycle racer Shelina Moreda, among others, for the new CoverGirl campaign. The brand created a 13:43 digital ad, directed by Australian director, Kim Gehrig.
Watch below:
Had so much fun being a part of @COVERGIRL’s #TruBlendMatteMade campaign. This foundation is ?– transfer resistant, pore minimizing with 12-hour comfort matte and oil control—all in 40 beautiful shades. Inspired by the infinite, made for you. #IAmWhatIMakeUp pic.twitter.com/E2VXhARqDa
— Issa Rae (@IssaRae) July 2, 2018
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