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*Snapchat has pulled an ad that ran on the app asking users if they would rather “slap Rihanna” or “punch Chris Brown.”
The ad, for a game called “Would You Rather,” referenced to Brown’s 2009 assault on Rihanna that left her face swollen and bruised, according to a leaked police photo.
“This means Snapchat approved an ad that makes light of domestic violence,” activist Brittany Packnett tweeted in response to the ad, seen below.
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
In a statement issued to the BBC, Snapchat apologized for letting the ad slip through their review process.
“The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware,” the company wrote. “We are sorry that this happened.”
The apology comes on the heels of Snapchat’s new update that puts more ads and paid content in feeds, which most Snapchat users already hate.
You probably won’t be surprised to learn that the ad upset Twitter users including former first daughter, Chelsea Clinton, who called it “awful.”
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.
— Chelsea Clinton (@ChelseaClinton) March 12, 2018
Here are some more reactions:
@Snapchat
This was one of the ads on Snapchat. What. The. Fuck.
How dare y’all disrespect @rihanna like this. Smh pic.twitter.com/JVbfzD9t69— Tay (@Tay_ole) March 11, 2018
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What a wonderful day on Snapchat… but didn’t Chris Brown beat the shit out of Rihanna ?? ?☕ pic.twitter.com/BFjNzApQjq
— Parker Brougham (@ParkerBrougham) March 12, 2018
Additionally, the move comes in the wake of Snapchat’s stock plummeting six per cent after Kylie Jenner said she was no longer using the app, wiping approximately $1.3 billion off the company’s market value according to CNN.
On February 21 Kylie tweeted tweeted:
sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.
— Kylie Jenner (@KylieJenner) February 21, 2018
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