Wednesday, May 22, 2024

#GrabYourWallet Boycott Gains Traction with Sights Set on Ivanka Trump Brand


*A three-week old consumer boycott of stores that sell Donald Trump products is picking up steam against the brand of his eldest daughter, Ivanka Trump, according to

As of Monday, the #GrabYourWallet campaign has garnered nearly 119 million impressions on Twitter, according to Retweet Rank. That number includes retweets from high-profile celebrities like Ben & Jerry’s co-founder Ben Cohen, writer Joyce Carol Oates, Valerie Bertinelli, Lucy Lawless and Oscar nominee Don Cheadle.

University of Maryland-University College student Lindsey Ledford told The Wrap she was about to buy a t-shirt from T.J. Maxx when she noticed it was part of the Ivanka Trump collection and put it right back on the rack.

“It was cute,” she said. “The style, the aesthetic, I really liked it. But then I saw the label and I thought, ‘Absolutely not!’”

The #GrabYourWallet boycott was started on October 11 by Sue Atencio, a 59-year-old grandmother, and marketing specialist Shannon Coulter, who said they were shocked by Trump’s recently unearthed “grab them by the p**sy” comment about women to then “Access Hollywood” anchor Billy Bush.

“Ivanka markets what she wears on the campaign trail,” Coulter told TheWrap. “The stores that we love are directly profiting from a campaign that we consider hateful.”

Boycotters are calling on 21 major retailers — including, Nordstrom, Bloomingdales, Macy’s, Neiman Marcus and T.J. Maxx — to dump Ivanka Trump-branded merchandise, which racked up $100 million in sales in 2015.

So far, none has agreed to do so; Nordstrom sent this statement: “We have heard from some customers and we don’t currently have plans to stop offering this brand.”

Speaking last week to ABC’s “Good Morning America,” Ivanka brushed off the boycott, telling George Stephanopoulos that “the beauty of America is people can do what they like, but I prefer to talk to the millions, tens of millions of American women, who are inspired by the brand and the message that I’ve created.”

For consumers like Ledford, Ivanka’s advocacy for women stands in stark contrast to her father’s history. “She’s positioned herself as a champion for women’s issues and that’s what really pisses me off,” Ledford said. “She is profiting off the very demographic that her father is insulting.”

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