*You win some and for Shaquille O’Neal, he lost big time with turning down a chance to invest in Starbucks.
According to Complex, the former NBA all-star had other things on his mind when the company’s CEO Howard Schultz approached him about investing in Starbucks for the African American community.
Take notes as O’Neal breaks down how he missed out on making a ton of money for years and years to come:
“So Howard comes and says, ‘Shaq, I wanna give you the opportunity to go in with me and open up these Starbucks franchises in African American communities,’” the sports fixture shared during an appearance on “In Depth With Graham Bensinger.” “And I’m always the guy that, if I don’t believe in it, I can’t do it. Will never do it. No amount of money can make me endorse something that I’m not 100 percent behind. So I looked in the great Howard Schultz’s face and said, ‘Black people don’t drink coffee, sir. I don’t think it’s gonna work.’ You should have seen his face. He was like…alright. We’re still good friends today, but that was one of my worst business decisions.”
As if things couldn’t have gotten more regretful, O’Neal continued to detail how he screwed up, saying:
“The truth was I’d never seen black people drink coffee. I thought it was a white person’s drink.”
In the words of Homer Simpson: “D’oh!”
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