*French wine brand Luc Belaire just supported the flagship launch of music artist and producer Pharrell William’s clothing line Billionaire Boys Club. This news is followed by a star-studded party at London’s very own Playboy Mansion, 33 Portland Place.
The evening began with a private viewing at the new flagship store
which showcased the new space and offered individuals time to explore.
Divided into two concepts and reflecting the brand language as engineered by world famous designers Wonderwall, the decor of the store bares the Œstarfield pattern¹ that has become synonymous with Billionaire Boys Club, contrasting with the clean 1950s ice cream parlour identity of Icecream.
The celebration continued at a strictly invite only launch Œhouse
party¹ held at 33 Portland Place, attended by Hip Hop¹s glitterati,
which included Flatbush Zombies, Ryan Lo, Machine-A, Jammer BBK, Calum Knight and DJ Logan Sama.
Luc Belaire’s glowing bottles of bubbly kept the electric feel of the
night alive, with live performances from from American hip hop artist Vic Mensa who put on a energetic performance, whipping the crowd into a frenzy.
Brooklyn duo The Underachievers and Irish rapper Rejjie Snow also performed, and music was provided by Radio 1Xtra DJ, DJ Semtex, who spun tunes all night long.
Photo Images from London’s very own Playboy Mansion star party