*Carol’s Daughter, a trailblazing brand in textured haircare, is making a significant move back to its roots.
After years under the L’Oréal umbrella, the company is once again Black-owned and independently operated. Founder Lisa Price will now take the helm as president, Black Enterprise reports. Price, who started Carol’s Daughter over 30 years ago, is embracing this new chapter with enthusiasm and a renewed commitment to the brand’s loyal community.
“This next chapter? It’s bolder. It’s fearless. It’s about innovation that doesn’t just follow trends but sets them,” Price shared in an Instagram post. “Most importantly, it’s about deepening our commitment to you, the community that built us, to every person who has ever believed in me, to those of you who have rocked with Carol’s Daughter from day one.”
She credited L’Oréal for an “extraordinary” partnership that expanded Carol’s Daughter’s reach and influence.
Price will lead the company alongside a seasoned beauty entrepreneur known for successfully acquiring and growing beauty brands.
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L’Oréal’s decision to sell Carol’s Daughter underscores its confidence in Price’s leadership and her new partner’s ability to uphold the brand’s legacy.
“We are proud of Carol’s Daughter’s long legacy and the transformative impact it has had on the beauty industry,” said David Greenberg, CEO of L’Oréal USA, in a press release.
“At the heart of this legacy is Lisa Price, an entrepreneur who has always been ahead of her time and has built Carol’s Daughter into a beloved brand that has honored and celebrated women of color for decades. We are confident that, with Lisa Price as President and the support of its new partner, Carol’s Daughter will continue to thrive for years to come,” Greenberg continued.
Price and her new partner will receive support from L’Oréal during the transition.
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